How popular isLiebherr?
In September 2026, people searched for Liebherr by name about 246,000 times worldwide, an 18.3% decrease from the previous year. These searches made up 14.4% of all global under counter freezer brand searches, placing Liebherr fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about under counter freezer brands, Liebherr appeared in two of the five answers and was the second most recommended of the seven.
Liebherr is the fourth most searched of 7 competitors and the second most recommended in AI answers.
HisenseShare of searches 39.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BekoShare of searches 26.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
HooverShare of searches 17.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
LiebherrShare of searches 14.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
Sub-ZeroShare of searches 1.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top under counter freezer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Liebherr was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Liebherr is the second most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Summit Appliance4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Liebherr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sub-Zero2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hoover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about under counter freezer brands
5 answers
Asked ChatGPT
“Which under counter freezer brand should I buy?”
Asked ChatGPT
“What are the best under counter freezer brands?”
Asked ChatGPT
“What's the best under counter freezer brand for small kitchens?”
Searched Google, AI Overview
“under counter freezer”
Searched Google, AI Overview
“small freezer”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which under counter freezer brands compete with Liebherr?
Share of searches by month for Hisense, Beko, Hoover, Liebherr. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hisense | Beko | Hoover | Liebherr | Sub-Zero | Summit Appliance | Bosch |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.7% | 27.2% | 14.9% | 14.9% | 2% | 0.27% | 0.05% |
| Nov 2025 | 44% | 24.2% | 16.2% | 13.2% | 2.2% | 0.24% | 0.04% |
| Dec 2025 | 40.5% | 27% | 18.1% | 12.1% | 2% | 0.27% | 0.04% |
| Jan 2026 | 39.2% | 26.2% | 17.5% | 14.3% | 2.4% | 0.26% | 0.04% |
| Feb 2026 | 39% | 26.1% | 17.4% | 14.3% | 2.9% | 0.31% | 0.05% |
| Mar 2026 | 37.8% | 25.3% | 16.9% | 16.9% | 2.8% | 0.3% | 0.06% |
| Apr 2026 | 37.8% | 25.3% | 16.9% | 16.9% | 2.8% | 0.3% | 0.04% |
| May 2026 | 43.9% | 24% | 16.1% | 13.1% | 2.6% | 0.23% | 0.05% |
| Jun 2026 | 46.6% | 25.7% | 11.5% | 14% | 1.9% | 0.25% | 0.04% |
| Jul 2026 | 41.8% | 28% | 12.5% | 15.3% | 2.1% | 0.27% | 0.04% |
| Aug 2026 | 39.2% | 26.2% | 17.5% | 14.3% | 2.4% | 0.31% | 0.06% |
| Sep 2026 | 39.4% | 26.3% | 17.6% | 14.4% | 1.9% | 0.26% | 0.06% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.4% | 673K | 0% | +0.2 points | |
| 2, held 2nd | 26.3% | 450K | 0% | +0.1 points | |
| 3, held 3rd | 17.6% | 301K | 0% | +0.1 points | |
| 4, held 4th | 14.4% | 246K | 0% | +0.1 points | |
| 5, held 5th | 1.9% | 33.1K | -18.3% | -0.4 points | |
| 6, held 6th | 0.26% | 4.4K | -18.5% | -0.1 points | |
| 7, held 7th | 0.06% | 1K | 0% | 0 points |
1.
Hisense39.4%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.
2.
Beko26.3%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
Hoover17.6%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Liebherr14.4%
Held 4th. 246K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Sub-Zero1.9%
Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.4 points.
0.26%
Held 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
7.
Bosch0.06%
Held 7th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Liebherr and its closest rivals
Every comparison with Liebherr
24 comparisons
- Beko vs Liebherr
- Haier vs Liebherr
- Hisense vs Liebherr
- LG vs Liebherr
- Hoover vs Liebherr
- Kubota vs Liebherr
- GE Appliances vs Liebherr
- Liebherr vs Sany
- Liebherr vs XCMG
- Kobelco vs Liebherr
- Liebherr vs Sub-Zero
- Bosch vs Liebherr
- Liebherr vs Wine Enthusiast
- Hyundai Construction Equipment vs Liebherr
- BELAZ vs Liebherr
- Case vs Liebherr
- Liebherr vs Takeuchi
- Liebherr vs Summit Appliance
- Liebherr vs Whynter
- Caterpillar vs Liebherr
- Hitachi vs Liebherr
- Liebherr vs Newair
- EuroCave vs Liebherr
- Komatsu vs Liebherr
How has branded search demand for Liebherr changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Liebherr worldwide fell from 301K to 246K.
- Across the 12 months ending September 2026, Liebherr’s share of searches among under counter freezer brands worldwide peaked at 16.9% in April 2026 and was lowest at 12.1% in December 2025.
How did search popularity change for under counter freezer brands worldwide in September 2026?
6 changes
Hoover’s share of searches among under counter freezer brands worldwide has gained ground for 3 months in a row, from 11.5% to 17.6% in September 2026.
Estimated monthly branded searches for Summit Appliance worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
Estimated monthly branded searches for Liebherr worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
Estimated monthly branded searches for Sub-Zero worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
Estimated monthly branded searches for Hisense worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.
Estimated monthly branded searches for Beko worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.
How are Liebherr’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Liebherr’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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Where does Liebherr compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Fridge freezer brands | 5th of 7 | 10.9% | Show ranking |
| Under counter freezer brands | 4th of 7 | 14.4% | Shown above |
| Digger brands | 2nd of 9 | 35.2% | Show ranking |
| Wine fridges | 2nd of 8 | 38.6% | Show ranking |
| Mining truck brands | 1st of 7 | 55.1% | Show ranking |
Is Liebherr your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.