Brandwave

Liebherr vs Summit Appliance:Which is more popular?

In September 2026, Liebherr had more branded searches than Summit Appliance among under counter freezer brands worldwide. Liebherr had about 246,000 branded searches, while Summit Appliance had 4,400. Liebherr made up 14.4% of all under counter freezer brand searches we track, and Summit Appliance accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about under counter freezer brands, Summit Appliance appeared in four of the five answers and Liebherr in two. Liebherr was mentioned before Summit Appliance in two out of three answers.

Among under counter freezer brands worldwide in September 2026

Who do people search for more?

Liebherr, about 56 searches for every 1 for Summit Appliance

Liebherr 246K searchesSummit Appliance 4.4K searches

Who does AI mention more?

Summit Appliance, mentioned in 4 of 5 answers, Liebherr in 2

Summit Appliance in 4 of 5Liebherr in 2 of 5

Who does AI recommend more?

Liebherr, named ahead of Summit Appliance in 2 of 3 answers

Liebherr first in 2Summit Appliance first in 1

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Top under counter freezer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Summit Appliance was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Liebherr was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Liebherr was listed before Summit Appliance in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Summit Appliance1st
  2. Liebherr2nd
  3. Sub-Zero3rd
  4. Bosch4th
  5. Hisense–
  6. Beko–
  7. Hoover–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Summit Appliance4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Liebherr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sub-Zero2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hoover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about under counter freezer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Liebherr or Summit Appliance more popular in search?

This chart shows how often people search Google for Liebherr and Summit Appliance by name. Each line represents a brand's share of searches for all seven under counter freezer brands we track, month by month, from English-language searches worldwide.

Liebherr and Summit Appliance among under counter freezer brands worldwide, by month

Share of searches by month for Liebherr, Summit Appliance. The figures are in the table below the chart.

View monthly share of searches table
MonthHisenseBekoHooverLiebherrSub-ZeroSummit ApplianceBosch
Oct 202540.7%27.2%14.9%14.9%2%0.27%0.05%
Nov 202544%24.2%16.2%13.2%2.2%0.24%0.04%
Dec 202540.5%27%18.1%12.1%2%0.27%0.04%
Jan 202639.2%26.2%17.5%14.3%2.4%0.26%0.04%
Feb 202639%26.1%17.4%14.3%2.9%0.31%0.05%
Mar 202637.8%25.3%16.9%16.9%2.8%0.3%0.06%
Apr 202637.8%25.3%16.9%16.9%2.8%0.3%0.04%
May 202643.9%24%16.1%13.1%2.6%0.23%0.05%
Jun 202646.6%25.7%11.5%14%1.9%0.25%0.04%
Jul 202641.8%28%12.5%15.3%2.1%0.27%0.04%
Aug 202639.2%26.2%17.5%14.3%2.4%0.31%0.06%
Sep 202639.4%26.3%17.6%14.4%1.9%0.26%0.06%

How has the Liebherr and Summit Appliance comparison changed over the last 12 months?

3 findings

How did search popularity change for under counter freezer brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Summit Appliance worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

  2. Estimated monthly branded searches for Liebherr worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Liebherr’s and Summit Appliance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Liebherr

1 branded search term

  • liebherr

Summit Appliance

1 branded search term

  • summit appliance

How the Brand Demand Index is measured

Other head-to-heads among under counter freezer brands

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