Hitachi vs Liebherr:Which is searched more?
In September 2026, Liebherr had more branded searches than Hitachi among digger brands worldwide. Liebherr had about 246,000 branded searches, while Hitachi had 1,000. Liebherr made up 35.2% of all digger brand searches we track, and Hitachi accounted for 0.14%. These are worldwide searches for English-language branded terms.
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Is Hitachi or Liebherr more popular in search?
Compare the digger brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Liebherr, Hitachi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kubota | Liebherr | Kobelco | Hyundai Construction Equipment | Case | Takeuchi | Caterpillar | Hitachi | Komatsu |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.7% | 36% | 5.9% | 1.6% | 1.4% | 0.79% | 0.35% | 0.16% | 0.02% |
| Nov 2025 | 48.7% | 39.9% | 6.6% | 1.8% | 1.6% | 0.87% | 0.38% | 0.17% | 0.02% |
| Dec 2025 | 52.7% | 35.2% | 7.1% | 1.9% | 1.7% | 0.77% | 0.34% | 0.14% | 0.02% |
| Jan 2026 | 48.7% | 39.8% | 6.6% | 1.9% | 1.6% | 0.87% | 0.32% | 0.13% | 0.02% |
| Feb 2026 | 52.5% | 35.1% | 7.1% | 2.1% | 1.7% | 0.94% | 0.34% | 0.14% | 0.02% |
| Mar 2026 | 53.4% | 35.7% | 5.9% | 1.7% | 1.8% | 0.96% | 0.34% | 0.15% | 0.02% |
| Apr 2026 | 53.5% | 35.8% | 5.9% | 1.6% | 1.8% | 0.96% | 0.29% | 0.12% | 0.02% |
| May 2026 | 57.4% | 31.4% | 6.3% | 1.7% | 1.9% | 0.84% | 0.31% | 0.13% | 0.02% |
| Jun 2026 | 53.6% | 35.8% | 5.9% | 1.7% | 1.8% | 0.79% | 0.29% | 0.1% | 0.02% |
| Jul 2026 | 48.9% | 40% | 6.6% | 1.7% | 1.6% | 0.72% | 0.32% | 0.12% | 0.02% |
| Aug 2026 | 52.6% | 35.2% | 7.1% | 1.9% | 1.7% | 0.94% | 0.34% | 0.13% | 0.02% |
| Sep 2026 | 52.6% | 35.2% | 7.1% | 1.9% | 1.7% | 0.94% | 0.34% | 0.14% | 0.02% |
How has the Hitachi and Liebherr comparison changed over the last 12 months?
3 findings
- Liebherr was ahead of Hitachi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hitachi’s share of searches among digger brands worldwide moved from 0.16% to 0.14%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 12 months ending September 2026, Liebherr’s share of searches among digger brands worldwide moved from 36% to 35.2%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for digger brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hitachi’s and Liebherr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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