Brandwave

How popular isLiebherr in search?

In September 2026, there were an estimated 246K branded searches for Liebherr worldwide which is down 18.3% over the last 12 months. Liebherr holds 8.3% estimated Share of Search among fridge freezer brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bosch22.9%
  2. Hisense22.8%
  3. Haier16.2%
  4. Beko15.3%
  5. LG14.5%
  6. Liebherr8.3%
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Which fridge freezer brands compete with Liebherr?

Liebherr against fridge freezer brands worldwide, by month

Share of Search by month for Bosch, Hisense, Haier, Beko, LG, Liebherr. The figures are in the table below the chart.

View monthly share of search table
MonthBoschHisenseHaierBekoLGLiebherr
Oct 202522.1%23.1%16.4%15.4%14.6%8.4%
Nov 202521.2%27.6%15.5%15.2%12.3%8.3%
Dec 202523.2%23.3%18.7%15.5%12.4%7%
Jan 202622.7%22.9%16.3%15.3%14.5%8.4%
Feb 202622.5%22.1%15.7%14.8%16.8%8.1%
Mar 202622.3%20.1%16.8%13.5%18.3%9%
Apr 202622.6%20.7%20.3%13.8%13.2%9.3%
May 202621.7%24.7%19.8%13.5%12.9%7.4%
Jun 202619.6%27.3%18%15%11.8%8.2%
Jul 202621.2%24.3%16.6%16.3%12.7%8.9%
Aug 202624.4%21.5%15.3%14.4%16.4%7.9%
Sep 202622.9%22.8%16.2%15.3%14.5%8.3%

  1. 1.Bosch

    22.9%

    Held 1st. 677K estimated branded searches, -11.3% vs prior month. Share -1.5 points.

  2. 2.Hisense

    22.8%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.Haier

    16.2%

    Moved from 4th to 3rd. 478K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Beko

    15.3%

    Moved from 5th to 4th. 450K estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.LG

    14.5%

    Moved from 3rd to 5th. 427K estimated branded searches, -16.8% vs prior month. Share -2 points.

  6. 6.Liebherr

    8.3%

    Held 6th. 246K estimated branded searches, 0% vs prior month. Share +0.5 points.

Compare search popularity between Liebherr and its closest rivals

Every comparison with Liebherr

How has branded search demand for Liebherr changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Liebherr worldwide fell from 301K to 246K.
  • Across the 12 months ending September 2026, Liebherr’s estimated Share of Search among fridge freezer brands worldwide peaked at 9.3% in April 2026 and was lowest at 7% in December 2025.

How did search popularity change for fridge freezer brands worldwide in September 2026?

  1. In September 2026, Haier overtook LG to rank 3rd among fridge freezer brands worldwide, with 16.2% estimated Share of Search.

  2. In September 2026, Beko overtook LG to rank 4th among fridge freezer brands worldwide, with 15.3% estimated Share of Search.

  3. In September 2026, Hisense gained estimated Share of Search among fridge freezer brands worldwide, from 21.5% to 22.8%.

  4. In September 2026, LG lost estimated Share of Search among fridge freezer brands worldwide, from 16.4% to 14.5%.

  5. In September 2026, Bosch lost estimated Share of Search among fridge freezer brands worldwide, from 24.4% to 22.9%.

  6. Estimated monthly branded searches for Liebherr worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

Where does Liebherr compete?

Liebherr is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fridge freezer brands6th of 68.3%Shown above
Wine fridges2nd of 633.7%Show ranking
Mining truck brands1st of 354.7%Show ranking
Digger brands1st of 555.3%Show ranking

How is Liebherr measured?

Brandwave collects information about searches that people make online using Liebherr’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • liebherr

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How the Brand Demand Index is measured

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