Samsung vs Sub-Zero:Which is more popular?
In September 2026, Samsung had more branded searches than Sub-Zero among counter depth refrigerator brands worldwide. Samsung had about 151,000 branded searches, while Sub-Zero had 33,100. Samsung made up 10.1% of all counter depth refrigerator brand searches we track, and Sub-Zero accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about counter depth refrigerator brands, Sub-Zero appeared in two of the five answers and Samsung in one. Sub-Zero was mentioned before Samsung in two out of three answers that named either.
Who do people search for more?
Samsung, about 5 searches for every 1 for Sub-Zero
Who does AI mention more?
Sub-Zero, mentioned in 2 of 5 answers, Samsung in 1
Who does AI recommend more?
Sub-Zero, named ahead of Samsung in 2 of 3 answers
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Top counter depth refrigerator brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sub-Zero was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Samsung was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Sub-Zero was listed before Samsung in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bosch1st
LG2nd
GE Profile3rd- Sub-Zero4th
KitchenAid5th- Samsung6th
Whirlpool–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- KitchenAid2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sub-Zero2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- GE Profile2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Whirlpool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about counter depth refrigerator brands
5 answers
Asked ChatGPT
“Which counter depth refrigerator brand should I buy?”
Asked ChatGPT
“What are the best counter depth refrigerator brands?”
Asked ChatGPT
“What's the best counter depth refrigerator brand for a fitted kitchen?”
Searched Google, AI Overview
“best counter depth refrigerator”
Searched Google, AI Overview
“counter depth fridge sizes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Samsung or Sub-Zero more popular in search?
This chart shows how often people search Google for Samsung and Sub-Zero by name. Each line represents a brand's share of searches for all seven counter depth refrigerator brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Samsung, Sub-Zero. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | LG | Samsung | Sub-Zero | GE Profile | Whirlpool | Bosch |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.6% | 23.6% | 7.5% | 2% | 1.1% | 0.67% | 0.55% |
| Nov 2025 | 74.4% | 14.7% | 6.9% | 1.8% | 1.2% | 0.45% | 0.41% |
| Dec 2025 | 75.9% | 15.1% | 5.8% | 1.6% | 0.86% | 0.42% | 0.42% |
| Jan 2026 | 64.5% | 23.3% | 7.4% | 2.4% | 1.1% | 0.66% | 0.62% |
| Feb 2026 | 59.3% | 26.1% | 9.7% | 2.7% | 1% | 0.61% | 0.61% |
| Mar 2026 | 56.2% | 30% | 9.2% | 2.6% | 0.95% | 0.58% | 0.51% |
| Apr 2026 | 62.8% | 23.1% | 8.9% | 2.9% | 1.1% | 0.53% | 0.58% |
| May 2026 | 58.4% | 25.8% | 9.9% | 3.3% | 1.2% | 0.73% | 0.65% |
| Jun 2026 | 58.4% | 26.1% | 10.1% | 2.7% | 1.2% | 0.74% | 0.68% |
| Jul 2026 | 57.3% | 25.6% | 11.5% | 2.7% | 1.5% | 0.82% | 0.59% |
| Aug 2026 | 54.7% | 29.2% | 10.9% | 2.5% | 1.4% | 0.84% | 0.56% |
| Sep 2026 | 59% | 25.8% | 10.1% | 2.2% | 1.5% | 0.84% | 0.6% |
How has the Samsung and Sub-Zero comparison changed over the last 12 months?
3 findings
- Samsung was ahead of Sub-Zero in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Samsung’s share of searches among counter depth refrigerator brands worldwide moved from 7.5% to 10.1%, and its estimated monthly branded searches held steady at 151K.
- Across the 12 months ending September 2026, Sub-Zero’s share of searches among counter depth refrigerator brands worldwide moved from 2% to 2.2%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for counter depth refrigerator brands worldwide in September 2026?
2 changes
In September 2026, Samsung lost share of searches among counter depth refrigerator brands worldwide, from 10.9% to 10.1%.
Sub-Zero’s share of searches among counter depth refrigerator brands worldwide has lost ground for 3 months in a row, from 2.7% to 2.2% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Samsung’s and Sub-Zero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among counter depth refrigerator brands
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