Brandwave

LG vs SOUNDBOKS:Which is more popular?

In September 2026, SOUNDBOKS had more branded searches than LG among party speaker brands worldwide. SOUNDBOKS had about 90,500 branded searches, while LG had 58,600. SOUNDBOKS made up 0.97% of all party speaker brand searches we track, and LG accounted for 0.63%. When we asked ChatGPT and Google AI Overviews about party speaker brands, SOUNDBOKS appeared in four of the five answers and LG in one. SOUNDBOKS was mentioned before LG in every answer.

Among party speaker brands worldwide in September 2026

Who do people search for more?

SOUNDBOKS, about 54% more searches than LG

SOUNDBOKS 90.5K searchesLG 58.6K searches

Who does AI mention more?

SOUNDBOKS, mentioned in 4 of 5 answers, LG in 1

SOUNDBOKS in 4 of 5LG in 1 of 5

Who does AI recommend more?

SOUNDBOKS, named ahead of LG in every answer

SOUNDBOKS first in 4LG never first

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Top party speaker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SOUNDBOKS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. LG was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. SOUNDBOKS was listed before LG in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JBL1st
  2. SOUNDBOKS2nd
  3. Sony3rd
  4. LG4th
  5. Bose4th
  6. Anker–
  7. Ultimate Ears–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • JBL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SOUNDBOKS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sony3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bose1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ultimate Ears0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about party speaker brands

5 answers

  • Asked ChatGPT

    “Which party speaker brand should I buy?”

    1. 1JBL
    2. 2Sony
    3. 3SOUNDBOKS

  • Asked ChatGPT

    “What are the best party speaker brands?”

    1. 1JBL
    2. 2Sony
    3. 3SOUNDBOKS
    4. 4LG

  • Asked ChatGPT

    “What's the best party speaker brand for loud music?”

    1. 1JBL
    2. 2SOUNDBOKS
    3. 3Sony
    4. 4Bose

  • Searched Google, AI Overview

    “portable party speaker”

    1. 1JBL

  • Searched Google, AI Overview

    “loud bluetooth speaker”

    1. 1SOUNDBOKS
    2. 2JBL

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is LG or SOUNDBOKS more popular in search?

This chart shows how often people search Google for LG and SOUNDBOKS by name. Each line represents a brand's share of searches for all seven party speaker brands we track, month by month, from English-language searches worldwide.

LG and SOUNDBOKS among party speaker brands worldwide, by month

Share of searches by month for SOUNDBOKS, LG. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLSonyAnkerSOUNDBOKSLGUltimate EarsBose
Oct 202549.5%36%12.3%0.74%0.88%0.5%0.13%
Nov 202553.3%35.2%9.3%0.84%0.71%0.46%0.14%
Dec 202554.7%34.6%8.9%0.54%0.64%0.44%0.13%
Jan 202650.5%37.2%10.4%0.63%0.75%0.42%0.1%
Feb 202646.7%39.7%11.2%0.83%0.86%0.45%0.13%
Mar 202646.1%38.6%12.9%0.95%0.81%0.52%0.13%
Apr 202654.2%32.4%11.1%1%0.7%0.45%0.09%
May 202651.6%34.6%11.6%1%0.72%0.47%0.1%
Jun 202652.3%33.9%11.3%1.2%0.71%0.46%0.1%
Jul 202649.6%37.5%10.7%0.97%0.67%0.44%0.09%
Aug 202649.9%37.8%10.3%0.76%0.65%0.42%0.1%
Sep 202646.6%38.3%13%0.97%0.63%0.35%0.11%

How has the LG and SOUNDBOKS comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: SOUNDBOKS took it in November 2025, LG took it in December 2025, SOUNDBOKS took it in March 2026.
  • Across the 12 months ending September 2026, LG’s share of searches among party speaker brands worldwide moved from 0.88% to 0.63%, and its estimated monthly branded searches moved from 71.7K to 58.6K.
  • Across the 12 months ending September 2026, SOUNDBOKS’s share of searches among party speaker brands worldwide moved from 0.74% to 0.97%, and its estimated monthly branded searches moved from 60.5K to 90.5K.

How did search popularity change for party speaker brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for SOUNDBOKS worldwide rose 49.6% over 12 measured months, from 60.5K to 90.5K in September 2026.

  2. Estimated monthly branded searches for LG worldwide fell 18.3% over 12 measured months, from 71.7K to 58.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using LG’s and SOUNDBOKS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LG

2 branded search terms

  • lg com
  • lg washer

SOUNDBOKS

1 branded search term

  • soundboks

How the Brand Demand Index is measured

Other head-to-heads among party speaker brands

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