Brandwave

How popular isSOUNDBOKS?

In September 2026, people searched for SOUNDBOKS by name about 90,500 times worldwide, a 49.6% increase from the previous year. These searches made up 0.97% of all global party speaker brand searches, placing SOUNDBOKS fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about party speaker brands, SOUNDBOKS appeared in four of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

SOUNDBOKS is the fourth most searched of 7 competitors and the second most recommended in AI answers.

  1. JBLShare of searches 46.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SonyShare of searches 38.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. AnkerShare of searches 13%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. SOUNDBOKSShare of searches 0.97%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. LGShare of searches 0.63%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

+2 more

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Top party speaker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SOUNDBOKS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SOUNDBOKS is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JBL1st
  2. SOUNDBOKS2nd
  3. Sony3rd
  4. LG4th
  5. Bose4th
  6. Anker–
  7. Ultimate Ears–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • JBL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SOUNDBOKS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sony3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bose1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ultimate Ears0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about party speaker brands

5 answers

  • Asked ChatGPT

    “Which party speaker brand should I buy?”

    1. 1JBL
    2. 2Sony
    3. 3SOUNDBOKS

  • Asked ChatGPT

    “What are the best party speaker brands?”

    1. 1JBL
    2. 2Sony
    3. 3SOUNDBOKS
    4. 4LG

  • Asked ChatGPT

    “What's the best party speaker brand for loud music?”

    1. 1JBL
    2. 2SOUNDBOKS
    3. 3Sony
    4. 4Bose

  • Searched Google, AI Overview

    “portable party speaker”

    1. 1JBL

  • Searched Google, AI Overview

    “loud bluetooth speaker”

    1. 1SOUNDBOKS
    2. 2JBL

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which party speaker brands compete with SOUNDBOKS?

SOUNDBOKS against party speaker brands worldwide, by month

Share of searches by month for JBL, Sony, Anker, SOUNDBOKS. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLSonyAnkerSOUNDBOKSLGUltimate EarsBose
Oct 202549.5%36%12.3%0.74%0.88%0.5%0.13%
Nov 202553.3%35.2%9.3%0.84%0.71%0.46%0.14%
Dec 202554.7%34.6%8.9%0.54%0.64%0.44%0.13%
Jan 202650.5%37.2%10.4%0.63%0.75%0.42%0.1%
Feb 202646.7%39.7%11.2%0.83%0.86%0.45%0.13%
Mar 202646.1%38.6%12.9%0.95%0.81%0.52%0.13%
Apr 202654.2%32.4%11.1%1%0.7%0.45%0.09%
May 202651.6%34.6%11.6%1%0.72%0.47%0.1%
Jun 202652.3%33.9%11.3%1.2%0.71%0.46%0.1%
Jul 202649.6%37.5%10.7%0.97%0.67%0.44%0.09%
Aug 202649.9%37.8%10.3%0.76%0.65%0.42%0.1%
Sep 202646.6%38.3%13%0.97%0.63%0.35%0.11%

  1. 1.JBL

    46.6%

    Held 1st. 4.4M estimated branded searches, -9.7% vs prior month. Share -3.4 points.

  2. 2.Sony

    38.3%

    Held 2nd. 3.6M estimated branded searches, -1.8% vs prior month. Share +0.5 points.

  3. 3.Anker

    13%

    Held 3rd. 1.2M estimated branded searches, +22% vs prior month. Share +2.7 points.

  4. 4.SOUNDBOKS

    0.97%

    Held 4th. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  5. 5.LG

    0.63%

    Held 5th. 58.6K estimated branded searches, -6.5% vs prior month. Share 0 points.

  6. 6.Ultimate Ears

    0.35%

    Held 6th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.1 points.

  7. 7.Bose

    0.11%

    Held 7th. 10K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between SOUNDBOKS and its closest rivals

Every comparison with SOUNDBOKS

6 comparisons

How has branded search demand for SOUNDBOKS changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SOUNDBOKS worldwide rose from 60.5K to 90.5K.
  • Across the 12 months ending September 2026, SOUNDBOKS rose from 5th to 4th among party speaker brands worldwide.

How did search popularity change for party speaker brands worldwide in September 2026?

6 changes

  1. In September 2026, Anker gained share of searches among party speaker brands worldwide, from 10.3% to 13%.

  2. In September 2026, Sony gained share of searches among party speaker brands worldwide, from 37.8% to 38.3%.

  3. In September 2026, JBL lost share of searches among party speaker brands worldwide, from 49.9% to 46.6%.

  4. Estimated monthly branded searches for SOUNDBOKS worldwide rose 49.6% over 12 measured months, from 60.5K to 90.5K in September 2026.

  5. Estimated monthly branded searches for Ultimate Ears worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

  6. Estimated monthly branded searches for LG worldwide fell 18.3% over 12 measured months, from 71.7K to 58.6K in September 2026.

How are SOUNDBOKS’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using SOUNDBOKS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • soundboks

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How the Brand Demand Index is measured

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