Sony vs SOUNDBOKS:Which is searched more?
In September 2026, Sony had more branded searches than SOUNDBOKS among party speaker brands worldwide. Sony had about 3.6 million branded searches, while SOUNDBOKS had 90,500. Sony made up 38.3% of all party speaker brand searches we track, and SOUNDBOKS accounted for 0.97%. These are worldwide searches for English-language branded terms.
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Is Sony or SOUNDBOKS more popular in search?
Compare the party speaker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Sony, SOUNDBOKS. The figures are in the table below the chart.
View monthly share of searches table
| Month | JBL | Sony | Anker | SOUNDBOKS | LG | Ultimate Ears | Bose |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.5% | 36% | 12.3% | 0.74% | 0.88% | 0.5% | 0.13% |
| Nov 2025 | 53.3% | 35.2% | 9.3% | 0.84% | 0.71% | 0.46% | 0.14% |
| Dec 2025 | 54.7% | 34.6% | 8.9% | 0.54% | 0.64% | 0.44% | 0.13% |
| Jan 2026 | 50.5% | 37.2% | 10.4% | 0.63% | 0.75% | 0.42% | 0.1% |
| Feb 2026 | 46.7% | 39.7% | 11.2% | 0.83% | 0.86% | 0.45% | 0.13% |
| Mar 2026 | 46.1% | 38.6% | 12.9% | 0.95% | 0.81% | 0.52% | 0.13% |
| Apr 2026 | 54.2% | 32.4% | 11.1% | 1% | 0.7% | 0.45% | 0.09% |
| May 2026 | 51.6% | 34.6% | 11.6% | 1% | 0.72% | 0.47% | 0.1% |
| Jun 2026 | 52.3% | 33.9% | 11.3% | 1.2% | 0.71% | 0.46% | 0.1% |
| Jul 2026 | 49.6% | 37.5% | 10.7% | 0.97% | 0.67% | 0.44% | 0.09% |
| Aug 2026 | 49.9% | 37.8% | 10.3% | 0.76% | 0.65% | 0.42% | 0.1% |
| Sep 2026 | 46.6% | 38.3% | 13% | 0.97% | 0.63% | 0.35% | 0.11% |
How has the Sony and SOUNDBOKS comparison changed over the last 12 months?
3 findings
- Sony was ahead of SOUNDBOKS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sony’s share of searches among party speaker brands worldwide moved from 36% to 38.3%, and its estimated monthly branded searches moved from 2.9M to 3.6M.
- Across the 12 months ending September 2026, SOUNDBOKS’s share of searches among party speaker brands worldwide moved from 0.74% to 0.97%, and its estimated monthly branded searches moved from 60.5K to 90.5K.
How did search popularity change for party speaker brands worldwide in September 2026?
2 changes
In September 2026, Sony gained share of searches among party speaker brands worldwide, from 37.8% to 38.3%.
Estimated monthly branded searches for SOUNDBOKS worldwide rose 49.6% over 12 measured months, from 60.5K to 90.5K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Sony’s and SOUNDBOKS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among party speaker brands
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