Brandwave

JBL vs SOUNDBOKS:Which is more popular?

In September 2026, JBL had more branded searches than SOUNDBOKS among party speaker brands worldwide. JBL had about 4.4 million branded searches, while SOUNDBOKS had 90,500. JBL made up 46.6% of all party speaker brand searches we track, and SOUNDBOKS accounted for 0.97%. When we asked ChatGPT and Google AI Overviews about party speaker brands, JBL appeared in all five answers and SOUNDBOKS in four. JBL was mentioned before SOUNDBOKS in three out of four answers.

Among party speaker brands worldwide in September 2026

Who do people search for more?

JBL, about 48 searches for every 1 for SOUNDBOKS

JBL 4.4M searchesSOUNDBOKS 90.5K searches

Who does AI mention more?

JBL, mentioned in every answer we collected

JBL in 5 of 5SOUNDBOKS in 4 of 5

Who does AI recommend more?

JBL, named ahead of SOUNDBOKS in 3 of 4 answers

JBL first in 3SOUNDBOKS first in 1

Follow JBL vs SOUNDBOKS and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top party speaker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, JBL appeared in all five answers. SOUNDBOKS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. JBL was listed before SOUNDBOKS in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JBL1st
  2. SOUNDBOKS2nd
  3. Sony3rd
  4. LG4th
  5. Bose4th
  6. Anker–
  7. Ultimate Ears–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • JBL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SOUNDBOKS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sony3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bose1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ultimate Ears0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about party speaker brands

5 answers

  • Asked ChatGPT

    “Which party speaker brand should I buy?”

    1. 1JBL
    2. 2Sony
    3. 3SOUNDBOKS

  • Asked ChatGPT

    “What are the best party speaker brands?”

    1. 1JBL
    2. 2Sony
    3. 3SOUNDBOKS
    4. 4LG

  • Asked ChatGPT

    “What's the best party speaker brand for loud music?”

    1. 1JBL
    2. 2SOUNDBOKS
    3. 3Sony
    4. 4Bose

  • Searched Google, AI Overview

    “portable party speaker”

    1. 1JBL

  • Searched Google, AI Overview

    “loud bluetooth speaker”

    1. 1SOUNDBOKS
    2. 2JBL

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is JBL or SOUNDBOKS more popular in search?

This chart shows how often people search Google for JBL and SOUNDBOKS by name. Each line represents a brand's share of searches for all seven party speaker brands we track, month by month, from English-language searches worldwide.

JBL and SOUNDBOKS among party speaker brands worldwide, by month

Share of searches by month for JBL, SOUNDBOKS. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLSonyAnkerSOUNDBOKSLGUltimate EarsBose
Oct 202549.5%36%12.3%0.74%0.88%0.5%0.13%
Nov 202553.3%35.2%9.3%0.84%0.71%0.46%0.14%
Dec 202554.7%34.6%8.9%0.54%0.64%0.44%0.13%
Jan 202650.5%37.2%10.4%0.63%0.75%0.42%0.1%
Feb 202646.7%39.7%11.2%0.83%0.86%0.45%0.13%
Mar 202646.1%38.6%12.9%0.95%0.81%0.52%0.13%
Apr 202654.2%32.4%11.1%1%0.7%0.45%0.09%
May 202651.6%34.6%11.6%1%0.72%0.47%0.1%
Jun 202652.3%33.9%11.3%1.2%0.71%0.46%0.1%
Jul 202649.6%37.5%10.7%0.97%0.67%0.44%0.09%
Aug 202649.9%37.8%10.3%0.76%0.65%0.42%0.1%
Sep 202646.6%38.3%13%0.97%0.63%0.35%0.11%

How has the JBL and SOUNDBOKS comparison changed over the last 12 months?

3 findings
  • JBL was ahead of SOUNDBOKS in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, JBL’s share of searches among party speaker brands worldwide moved from 49.5% to 46.6%, and its estimated monthly branded searches moved from 4M to 4.4M.
  • Across the 12 months ending September 2026, SOUNDBOKS’s share of searches among party speaker brands worldwide moved from 0.74% to 0.97%, and its estimated monthly branded searches moved from 60.5K to 90.5K.

How did search popularity change for party speaker brands worldwide in September 2026?

2 changes

  1. In September 2026, JBL lost share of searches among party speaker brands worldwide, from 49.9% to 46.6%.

  2. Estimated monthly branded searches for SOUNDBOKS worldwide rose 49.6% over 12 measured months, from 60.5K to 90.5K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using JBL’s and SOUNDBOKS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

JBL

4 branded search terms

  • jbl
  • jbl charge 6
  • jbl partybox
  • jbl speaker

SOUNDBOKS

1 branded search term

  • soundboks

How the Brand Demand Index is measured

Other head-to-heads among party speaker brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free