Brandwave

How popular isBose in search?

In August 2026, there were an estimated 1.1M branded searches for Bose worldwide which held steady over the last 11 months. Bose holds 13.3% estimated Share of Search among party speaker brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sony34.2%
  2. JBL27.9%
  3. Anker16.9%
  4. Bose13.3%
  5. LG6.4%
  6. Ultimate Ears1.3%
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Which party speaker brands compete with Bose?

Bose against party speaker brands worldwide, by month

Share of Search by month for Sony, JBL, Anker, Bose, LG. The figures are in the table below the chart.

View monthly share of search table
MonthSonyJBLAnkerBoseLGUltimate Ears
Oct 202530.4%30.4%16.3%14.5%7.1%1.4%
Nov 202528.4%34.8%12.9%17.9%4.6%1.4%
Dec 202528.9%35.3%12.3%17.4%4.6%1.5%
Jan 202632.7%32.7%15%12.1%6.2%1.2%
Feb 202634.3%28.1%15.6%12.8%7.9%1.3%
Mar 202631.9%26.1%19.4%12.5%8.7%1.4%
Apr 202628.9%35.4%17.4%11.3%5.6%1.3%
May 202630.7%30.7%18.4%12.9%5.9%1.4%
Jun 202630.7%30.7%18.5%12.8%5.9%1.4%
Jul 202635.3%28.9%16.7%12.2%5.6%1.3%
Aug 202634.2%27.9%16.9%13.3%6.4%1.3%
Sep 2026——————

  1. 1.Sony

    34.2%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -1.2 points.

  2. 2.JBL

    27.9%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Anker

    16.9%

    Held 3rd. 1.4M estimated branded searches, +4.9% vs prior month. Share +0.2 points.

  4. 4.Bose

    13.3%

    Held 4th. 1.1M estimated branded searches, +13.2% vs prior month. Share +1.1 points.

  5. 5.LG

    6.4%

    Held 5th. 513K estimated branded searches, +19% vs prior month. Share +0.8 points.

  6. 6.Ultimate Ears

    1.3%

    Held 6th. 104K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Bose and its closest rivals

How has branded search demand for Bose changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bose worldwide held steady at 1.1M.
  • Across the 11 months ending August 2026, Bose’s estimated Share of Search among party speaker brands worldwide decreased from 14.5% to 13.3%.
  • Across the 11 months ending August 2026, Bose’s estimated Share of Search among party speaker brands worldwide peaked at 17.9% in November 2025 and was lowest at 11.3% in April 2026.

How did search popularity change for party speaker brands worldwide in August 2026?

  1. In August 2026, Bose gained estimated Share of Search among party speaker brands worldwide, from 12.2% to 13.3%.

  2. In August 2026, LG gained estimated Share of Search among party speaker brands worldwide, from 5.6% to 6.4%.

  3. In August 2026, Sony lost estimated Share of Search among party speaker brands worldwide, from 35.3% to 34.2%.

  4. In August 2026, JBL lost estimated Share of Search among party speaker brands worldwide, from 28.9% to 27.9%.

  5. Estimated monthly branded searches for Anker worldwide rose 13.2% over 11 measured months, from 1.2M to 1.4M in August 2026.

Where does Bose compete?

Bose is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Smart speaker brands3rd of 50.13%Show ranking
Earbud brands3rd of 510.2%Show ranking
Party speaker brands4th of 613.3%Shown above
Pa systems3rd of 614.3%Show ranking
Soundbar brands2nd of 520.9%Show ranking
Portable speaker brands1st of 532.8%Show ranking
Over-ear headphone brands1st of 559.8%Show ranking

How is Bose measured?

Brandwave collects information about searches that people make online using Bose’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • bluetooth speaker bose
  • bose bluetooth speaker
  • bose com
  • bose headphone
  • bose quietcomfort
  • bose soundlink
  • bose speaker
  • headphone bose
  • speaker bose

Do you work for Bose? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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