Brandwave

How popular isBose in search?

In August 2026, there were an estimated 1.1M branded searches for Bose worldwide which held steady over the last 11 months. Bose holds 0.13% estimated Share of Search among smart speaker brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Amazon49.9%
  2. Google49.9%
  3. Bose0.13%
  4. Sonos0.11%
  5. Apple HomePod0.02%
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Which smart speaker brands compete with Bose?

Bose against smart speaker brands worldwide, by month

Share of Search by month for Amazon, Google, Bose. The figures are in the table below the chart.

View monthly share of search table
MonthAmazonGoogleBoseSonosApple HomePod
Oct 202549.9%49.9%0.13%0.11%0.02%
Nov 202554.8%44.8%0.19%0.14%0.02%
Dec 202554.8%44.9%0.18%0.12%0.03%
Jan 202649.9%49.9%0.12%0.11%0.02%
Feb 202649.9%49.9%0.12%0.11%0.02%
Mar 202649.9%49.9%0.11%0.11%0.02%
Apr 202644.8%54.9%0.12%0.1%0.02%
May 202649.9%49.9%0.11%0.11%0.02%
Jun 202649.9%49.9%0.11%0.09%0.02%
Jul 202649.9%49.9%0.11%0.09%0.02%
Aug 202649.9%49.9%0.13%0.11%0.02%
Sep 2026—————

  1. 1.Amazon

    49.9%

    Held 1st. 414M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Google

    49.9%

    Held 2nd. 414M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Bose

    0.13%

    Held 3rd. 1.1M estimated branded searches, +13.2% vs prior month. Share 0 points.

  4. 4.Sonos

    0.11%

    Held 4th. 877K estimated branded searches, +16.3% vs prior month. Share 0 points.

  5. 5.Apple HomePod

    0.02%

    Held 5th. 165K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Bose and its closest rivals

How has branded search demand for Bose changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bose worldwide held steady at 1.1M.
  • Across the 11 months ending August 2026, Bose’s estimated Share of Search among smart speaker brands worldwide held steady at 0.13%.

How did search popularity change for smart speaker brands worldwide in August 2026?

  1. Estimated monthly branded searches for Apple HomePod worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

Where does Bose compete?

Bose is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Smart speaker brands3rd of 50.13%Shown above
Earbud brands3rd of 510.2%Show ranking
Party speaker brands4th of 613.3%Show ranking
Pa systems3rd of 614.3%Show ranking
Soundbar brands2nd of 520.9%Show ranking
Portable speaker brands1st of 532.8%Show ranking
Over-ear headphone brands1st of 559.8%Show ranking

How is Bose measured?

Brandwave collects information about searches that people make online using Bose’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • bluetooth speaker bose
  • bose bluetooth speaker
  • bose com
  • bose headphone
  • bose quietcomfort
  • bose soundlink
  • bose speaker
  • headphone bose
  • speaker bose

Do you work for Bose? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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