Audio-Technica vs Bose:Which is more popular by branded search?
In August 2026, Bose had more branded searches than Audio-Technica among over-ear headphone brands worldwide. Bose was estimated to have 1.1M branded searches compared to Audio-Technica’s 282K, and held a 59.8% Share of Search versus Audio-Technica’s 15.8%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Audio-Technica or Bose?
Compare brands that offer over-ear headphones. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bose, Audio-Technica. The figures are in the table below the chart.
View monthly share of search table
| Month | Bose | Audio-Technica | Bowers & Wilkins | Beyerdynamic | Sennheiser |
|---|---|---|---|---|---|
| Oct 2025 | 55.4% | 17.4% | 11.3% | 9.5% | 6.3% |
| Nov 2025 | 61.2% | 14.7% | 9.5% | 9.3% | 5.3% |
| Dec 2025 | 61.7% | 15.2% | 10.1% | 8.4% | 4.6% |
| Jan 2026 | 51.6% | 20.5% | 11.1% | 10.8% | 5.9% |
| Feb 2026 | 52.5% | 18.7% | 11.5% | 11.1% | 6.3% |
| Mar 2026 | 53.7% | 17.3% | 11.2% | 10.7% | 7.2% |
| Apr 2026 | 55.9% | 17.3% | 11.5% | 9.2% | 6.1% |
| May 2026 | 55.8% | 16.2% | 12.9% | 8.8% | 6.2% |
| Jun 2026 | 55.4% | 16.6% | 13.2% | 8.9% | 5.9% |
| Jul 2026 | 56.4% | 17.3% | 11.5% | 8.9% | 6% |
| Aug 2026 | 59.8% | 15.8% | 10.5% | 8.4% | 5.6% |
| Sep 2026 | — | — | — | — | — |
How has the Audio-Technica and Bose comparison changed over the last 12 months?
3 findings
- Bose was ahead of Audio-Technica in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among over-ear headphone brands worldwide moved from 17.4% to 15.8%, and its estimated monthly branded searches moved from 337K to 282K.
- Across the 11 months ending August 2026, Bose’s estimated Share of Search among over-ear headphone brands worldwide moved from 55.4% to 59.8%, and its estimated monthly branded searches held steady at 1.1M.
How did search popularity change for over-ear headphone brands worldwide in August 2026?
2 changes
In August 2026, Bose gained estimated Share of Search among over-ear headphone brands worldwide, from 56.4% to 59.8%.
In August 2026, Audio-Technica lost estimated Share of Search among over-ear headphone brands worldwide, from 17.3% to 15.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Audio-Technica’s and Bose’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Audio-Technica
6 branded search terms
- audio technica
- audio technica headphones
- audio-technica
- audio-technica com
- audio-technica headphone
- headphone audio-technica
Bose
9 branded search terms
- bluetooth speaker bose
- bose bluetooth speaker
- bose com
- bose headphone
- bose quietcomfort
- bose soundlink
- bose speaker
- headphone bose
- speaker bose
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.