Brandwave

How popular isSony in search?

In September 2026, there were an estimated 4M branded searches for Sony worldwide which is up 22.3% over the last 12 months. Sony holds 14.7% estimated Share of Search among headphone brands worldwide and is ranked 3rd of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. AirPods55.5%
  2. JBL16.2%
  3. Sony14.7%
  4. Beats5.6%
  5. Bose2.3%
  6. Skullcandy2%
  7. Marshall1.9%
  8. Jabra1.3%
  9. Sennheiser0.39%
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Which headphone brands compete with Sony?

Sony against headphone brands worldwide, by month

Share of Search by month for AirPods, JBL, Sony, Beats, Bose, Skullcandy. The figures are in the table below the chart.

View monthly share of search table
MonthAirPodsJBLSonyBeatsBoseSkullcandyMarshallJabraSennheiser
Oct 202560.1%14.7%11.8%5.4%2.5%2%1.5%1.5%0.45%
Nov 202559.3%16.2%11.7%5.2%2.9%1.9%1.2%1.2%0.42%
Dec 202558.7%17.1%11.8%5.1%2.7%1.9%1.3%0.98%0.34%
Jan 202653.9%18%14.6%5.6%2.4%2.1%1.6%1.4%0.44%
Feb 202653.6%16.6%15.5%5.9%2.6%2.2%1.4%1.8%0.49%
Mar 202656.1%15.5%14.6%5.3%2.5%2.4%1.5%1.6%0.51%
Apr 202649.7%21.8%14.7%5.5%2.6%2%1.6%1.6%0.43%
May 202650.4%20.3%15.3%5.5%2.9%2%1.6%1.5%0.48%
Jun 202650.9%20.5%14.6%5.4%2.8%2%1.9%1.4%0.45%
Jul 202649.7%20%16.4%5.3%2.8%1.9%2.2%1.4%0.43%
Aug 202650.7%19.4%16.2%4.9%2.8%2.2%2.1%1.3%0.4%
Sep 202655.5%16.2%14.7%5.6%2.3%2%1.9%1.3%0.39%

  1. 1.AirPods

    55.5%

    Held 1st. 14.9M estimated branded searches, +18.3% vs prior month. Share +4.8 points.

  2. 2.JBL

    16.2%

    Held 2nd. 4.4M estimated branded searches, -9.7% vs prior month. Share -3.2 points.

  3. 3.Sony

    14.7%

    Held 3rd. 4M estimated branded searches, -1.7% vs prior month. Share -1.4 points.

  4. 4.Beats

    5.6%

    Held 4th. 1.5M estimated branded searches, +23% vs prior month. Share +0.7 points.

  5. 5.Bose

    2.3%

    Held 5th. 617K estimated branded searches, -11.3% vs prior month. Share -0.5 points.

  6. 6.Skullcandy

    2%

    Held 6th. 550K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Marshall

    1.9%

    Held 7th. 503K estimated branded searches, -1.5% vs prior month. Share -0.2 points.

  8. 8.Jabra

    1.3%

    Held 8th. 360K estimated branded searches, +7.3% vs prior month. Share 0 points.

  9. 9.Sennheiser

    0.39%

    Held 9th. 105K estimated branded searches, +4.9% vs prior month. Share 0 points.

Compare search popularity between Sony and its closest rivals

Every comparison with Sony

How has branded search demand for Sony changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Sony worldwide rose from 3.2M to 4M.
  • Across the 12 months ending September 2026, Sony’s estimated Share of Search among headphone brands worldwide increased from 11.8% to 14.7%.
  • Across the 12 months ending September 2026, Sony’s estimated Share of Search among headphone brands worldwide peaked at 16.4% in July 2026 and was lowest at 11.7% in November 2025.

How did search popularity change for headphone brands worldwide in September 2026?

  1. In September 2026, AirPods gained estimated Share of Search among headphone brands worldwide, from 50.7% to 55.5%.

  2. In September 2026, Beats gained estimated Share of Search among headphone brands worldwide, from 4.9% to 5.6%.

  3. In September 2026, JBL lost estimated Share of Search among headphone brands worldwide, from 19.4% to 16.2%.

  4. In September 2026, Sony lost estimated Share of Search among headphone brands worldwide, from 16.2% to 14.7%.

  5. In September 2026, Bose lost estimated Share of Search among headphone brands worldwide, from 2.8% to 2.3%.

  6. Estimated monthly branded searches for Marshall worldwide rose 19.5% over 12 measured months, from 421K to 503K in September 2026.

Where does Sony compete?

Sony is ranked in 23 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Headphone brands3rd of 914.7%Shown above
Earbud brands2nd of 519.6%Show ranking
Gaming console brands3rd of 521.8%Show ranking
Home Cinema brands3rd of 826.8%Show ranking
Bluetooth Headphones brands2nd of 734.9%Show ranking
Wireless earbud brands2nd of 634.9%Show ranking
Camera brands1st of 735.7%Show ranking
Party speaker brands2nd of 635.9%Show ranking
Wireless Headphones brands2nd of 437.9%Show ranking
Earphones brands2nd of 640%Show ranking
Ear Buds brands2nd of 344.3%Show ranking
Wireless Speaker brands2nd of 344.3%Show ranking
TV brands1st of 745.9%Show ranking
Kids headphones2nd of 646%Show ranking
Surround Sound System brands1st of 754%Show ranking
Camera lenses1st of 658.5%Show ranking
Camera lens brands1st of 558.5%Show ranking
Television brands1st of 559.7%Show ranking
Soundbar With Subwoofer brands1st of 473.9%Show ranking
Telephoto Lens brands1st of 376.9%Show ranking
Wide Angle Lens brands1st of 376.9%Show ranking
Studio headphone brands1st of 687.4%Show ranking
Home Theater Projector brands1st of 489.4%Show ranking

How is Sony measured?

Brandwave collects information about searches that people make online using Sony’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • sony
  • sony camera
  • sony cyber shot
  • sony headphone

How the Brand Demand Index is measured

Who owns Sony?

Sony is owned by Sony. Brandwave also tracks PlayStation and PlayStation VR2, owned by the same company, worldwide.

Do you work for Sony? To request corrections or removal please contact us via our support page and we will be happy to assist.

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