How popular isSony in search?
In September 2026, there were an estimated 4M branded searches for Sony worldwide which is up 22.3% over the last 12 months. Sony holds 88.5% estimated Share of Search among home theater projector brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which home theater projector brands compete with Sony?
Share of Search by month for Sony, JVC, BenQ. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | JVC | BenQ | Optoma |
|---|---|---|---|---|
| Oct 2025 | 82.3% | 10% | 6.6% | 1.2% |
| Nov 2025 | 85.1% | 8.2% | 5.6% | 0.99% |
| Dec 2025 | 85.7% | 8.1% | 5.3% | 0.88% |
| Jan 2026 | 86.7% | 6.9% | 5.5% | 0.92% |
| Feb 2026 | 85.3% | 8.3% | 5.4% | 1% |
| Mar 2026 | 84.2% | 8.2% | 6.6% | 1.1% |
| Apr 2026 | 86.5% | 6.8% | 5.7% | 0.92% |
| May 2026 | 85.2% | 8.2% | 5.6% | 0.9% |
| Jun 2026 | 84.9% | 8.2% | 5.9% | 0.99% |
| Jul 2026 | 88.3% | 5.8% | 5.1% | 0.78% |
| Aug 2026 | 88.7% | 5.7% | 4.8% | 0.77% |
| Sep 2026 | 88.5% | 5.9% | 4.9% | 0.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 88.5% | 3M | -2.2% | -0.2 points | |
| 2, held 2nd | 5.9% | 201K | 0% | +0.1 points | |
| 3, held 3rd | 4.9% | 168K | 0% | +0.1 points | |
| 4, held 4th | 0.7% | 24.2K | -10% | -0.1 points |
1.
Sony88.5%
Held 1st. 3M estimated branded searches, -2.2% vs prior month. Share -0.2 points.
2.
JVC5.9%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
BenQ4.9%
Held 3rd. 168K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Optoma0.7%
Held 4th. 24.2K estimated branded searches, -10% vs prior month. Share -0.1 points.
Compare search popularity between Sony and its closest rivals
Every comparison with Sony
42 comparisons
- AirPods vs Sony
- JBL vs Sony
- Sony vs Yamaha
- Nintendo Switch vs Sony
- Sony vs Xbox
- ASUS vs Sony
- Beats vs Sony
- Anker vs Sony
- Sony vs TCL
- Fujifilm vs Sony
- Nikon vs Sony
- Panasonic vs Sony
- Hisense vs Sony
- Sonos vs Sony
- Sony vs Valve
- Skullcandy vs Sony
- Jabra vs Sony
- Audio-Technica vs Sony
- Belkin vs Sony
- JVC vs Sony
- BenQ vs Sony
- Beyerdynamic vs Sony
- Samsung vs Sony
- AKG vs Sony
- Canon vs Sony
- Denon vs Sony
- Sony vs Tamron
- Philips vs Sony
- Sigma vs Sony
- Sony vs Ultimate Ears
- Optoma vs Sony
- LG vs Sony
- Mpow vs Sony
- Sony vs Tokina
- Sennheiser vs Sony
- BuddyPhones vs Sony
- Focal Car Audio vs Sony
- Bose vs Sony
- Marshall vs Sony
- GoPro vs Sony
- Insta360 vs Sony
- Puro Sound vs Sony
How has branded search demand for Sony changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sony worldwide rose from 3.2M to 4M.
- Across the 12 months ending September 2026, Sony’s estimated Share of Search among home theater projector brands worldwide increased from 82.3% to 88.5%.
- Across the 12 months ending September 2026, Sony’s estimated Share of Search among home theater projector brands worldwide peaked at 88.7% in August 2026 and was lowest at 82.3% in October 2025.
How did search popularity change for home theater projector brands worldwide in September 2026?
4 changes
Estimated monthly branded searches for Sony worldwide rose 22.3% over 12 measured months, from 2.5M to 3M in September 2026.
Estimated monthly branded searches for JVC worldwide fell 33.2% over 12 measured months, from 301K to 201K in September 2026.
Estimated monthly branded searches for Optoma worldwide fell 33.1% over 12 measured months, from 36.2K to 24.2K in September 2026.
Estimated monthly branded searches for BenQ worldwide fell 15.1% over 12 measured months, from 198K to 168K in September 2026.
Where does Sony compete?
How is Sony measured?
Brandwave collects information about searches that people make online using Sony’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- sony
- sony camera
- sony cyber shot
- sony headphone
Who owns Sony?
Sony is owned by Sony. Brandwave also tracks 
PlayStation and PlayStation VR2, owned by the same company, worldwide.
Do you work for Sony? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Sony your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.