Brandwave

How popular isSony?

In September 2026, people searched for Sony by name about 4.6 million times worldwide, a 15% increase from the previous year. These searches made up 6.5% of all global laser projector brand searches, placing Sony fourth out of ten brands. When we asked both ChatGPT and Google AI Overviews about laser projector brands, Sony appeared in two of the five answers and was the third most recommended of the ten.

Search and AI answers in September 2026

Sony is the fourth most searched of 10 competitors and the third most recommended in AI answers.

  1. ADJShare of searches 48.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. BenQShare of searches 17.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. ChauvetShare of searches 9.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. SonyShare of searches 6.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. HisenseShare of searches 6.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

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Top laser projector brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sony was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sony is the third most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hisense1st
  2. Epson1st
  3. Sony3rd
  4. Kvant4th
  5. X-Laser5th
  6. BenQ6th
  7. Laserworld7th
  8. ADJ–
  9. Chauvet–
  10. Showtec–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hisense3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Epson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BenQ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sony2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Laserworld1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kvant1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • X-Laser1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ADJ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chauvet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Showtec0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laser projector brands

5 answers

  • Asked ChatGPT

    “Which laser projector brand should I buy?”

    1. 1Epson
    2. 2Hisense
    3. 3Sony
    4. 4BenQ

  • Asked ChatGPT

    “What are the best laser projector brands?”

    1. 1Sony
    2. 2Epson
    3. 3Hisense
    4. 4BenQ

  • Asked ChatGPT

    “What's the best laser projector brand for stage lighting?”

    1. 1Kvant
    2. 2X-Laser
    3. 3Laserworld

  • Searched Google, AI Overview

    “best laser projector”

    1. 1Hisense
    2. 2Epson

  • Searched Google, AI Overview

    “projector laser lights”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which laser projector brands compete with Sony?

    Sony against laser projector brands worldwide, by month

    Share of searches by month for ADJ, BenQ, Chauvet, Sony, Hisense, Laserworld, Kvant. The figures are in the table below the chart.

    View monthly share of searches table
    MonthADJBenQChauvetSonyHisenseLaserworldKvantShowtecEpsonX-Laser
    Oct 202545.9%16.8%11.3%6.1%9.1%3.3%2.7%2.2%1.5%0.96%
    Nov 202539.9%21.8%9.8%6.5%9.7%3.6%2.9%2.9%1.9%1%
    Dec 202542%18.8%10.3%6.9%9.9%3.8%3.1%2.5%1.6%1.1%
    Jan 202641.7%18.7%10.2%6.8%9.9%3.7%3%3%2%0.9%
    Feb 202645.9%16.8%11.2%6.1%7.7%3.3%2.7%3.3%1.8%0.99%
    Mar 202644.1%19.7%10.8%5.9%6.6%3.9%3.2%3.2%1.4%1.1%
    Apr 202643.8%19.6%10.7%5.9%8%3.2%3.2%3.2%1.4%0.95%
    May 202641.9%18.7%10.2%5.6%7.6%5.6%2.5%5.6%1.4%0.9%
    Jun 202636.8%24.6%9%7.4%8.7%6%2.7%2.7%1.5%0.79%
    Jul 202636.8%24.6%9%7.4%9.5%4.9%2.7%2.7%1.5%0.97%
    Aug 202643.3%19.4%10.6%7.1%7.9%4.7%2.6%2.1%1.4%0.94%
    Sep 202648.3%17.7%9.7%6.5%6.2%5.3%2.3%1.9%1.3%0.85%

    1. 1.ADJ

      48.3%

      Held 1st. 90.5K estimated branded searches, +22.3% vs prior month. Share +5 points.

    2. 2.BenQ

      17.7%

      Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -1.7 points.

    3. 3.Chauvet

      9.7%

      Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -0.9 points.

    4. 4.Sony

      6.5%

      Moved from 5th to 4th. 12.1K estimated branded searches, 0% vs prior month. Share -0.6 points.

    5. 5.Hisense

      6.2%

      Moved from 4th to 5th. 11.7K estimated branded searches, -13.3% vs prior month. Share -1.7 points.

    6. 6.Laserworld

      5.3%

      Held 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

    7. 7.Kvant

      2.3%

      Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

    8. 8.Showtec

      1.9%

      Held 8th. 3.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

    9. 9.Epson

      1.3%

      Held 9th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

    10. 10.X-Laser

      0.85%

      Held 10th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

    Compare popularity between Sony and its closest rivals

    Every comparison with Sony

    67 comparisons

    How has branded search demand for Sony changed worldwide over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Sony worldwide rose from 4M to 4.6M.
    • Across the 12 months ending September 2026, Sony’s share of searches among laser projector brands worldwide peaked at 7.4% in July 2026 and was lowest at 5.6% in May 2026.
    • Across the 12 months ending September 2026, Sony rose from 5th to 4th among laser projector brands worldwide.

    How did search popularity change for laser projector brands worldwide in September 2026?

    6 changes

    1. In September 2026, ADJ gained share of searches among laser projector brands worldwide, from 43.3% to 48.3%.

    2. In September 2026, Laserworld gained share of searches among laser projector brands worldwide, from 4.7% to 5.3%.

    3. In September 2026, BenQ lost share of searches among laser projector brands worldwide, from 19.4% to 17.7%.

    4. In September 2026, Hisense lost share of searches among laser projector brands worldwide, from 7.9% to 6.2%.

    5. In September 2026, Chauvet lost share of searches among laser projector brands worldwide, from 10.6% to 9.7%.

    6. In September 2026, Sony lost share of searches among laser projector brands worldwide, from 7.1% to 6.5%.

    How are Sony’s branded searches counted?

    10 search terms

    Brandwave collects information about searches that people make online using Sony’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • sony
    • sony camera
    • sony cyber shot
    • sony headphone
    • sony headphones
    • sony memory card
    • sony projector
    • sony sd card
    • sony wh 1000xm5
    • sony wh 1000xm6

    How the Brand Demand Index is measured

    Who owns Sony?

    Sony is owned by Sony. Brandwave also tracks PlayStation and PlayStation VR2, owned by the same company, worldwide.

    Do you work for Sony? To request corrections or removal please contact us via our support page and we will be happy to assist.

    Where does Sony compete?

    Sony is ranked in 25 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Wireless earbud brands3rd of 914%Show ranking
    Headphone brands3rd of 1014.2%Show ranking
    Wireless headphones brands3rd of 1014.4%Show ranking
    Ear buds brands3rd of 515.5%Show ranking
    Earphones brands3rd of 815.6%Show ranking
    Bluetooth speaker brands2nd of 932.2%Show ranking
    Surround sound system brands2nd of 1038.2%Show ranking
    Party speaker brands2nd of 738.3%Show ranking
    Soundbar brands2nd of 834.4%Show ranking
    Home cinema brands2nd of 1241%Show ranking
    Wireless headset brands1st of 939.5%Show ranking
    Kids headphones1st of 555.2%Show ranking
    Camera brands1st of 853.1%Show ranking
    TV brands1st of 749.9%Show ranking
    Projector brands1st of 946.4%Show ranking
    Camera lens brands1st of 664.6%Show ranking
    Television brands1st of 559.6%Show ranking
    Camera lenses1st of 676.5%Show ranking
    Wide angle lens brands1st of 576.6%Show ranking
    Telephoto lens brands1st of 477.9%Show ranking
    Studio headphone brands1st of 688.6%Show ranking
    Home theater projector brands1st of 686.8%Show ranking
    Over-ear headphone brands1st of 734.1%Show ranking
    Memory card brands4th of 70.96%Show ranking
    Laser projector brands4th of 106.5%Shown above
    Creator with pink hair and a pink jacket

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