Audio-Technica vs Sony:Which is more popular by branded search?
In August 2026, Sony had more branded searches than Audio-Technica among studio headphone brands worldwide. Sony was estimated to have 2.7M branded searches compared to Audio-Technica’s 282K, and held an 81.4% Share of Search versus Audio-Technica’s 8.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Audio-Technica or Sony?
Compare the studio headphone brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sony, Audio-Technica. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | Audio-Technica | Beyerdynamic | Sennheiser | AKG | Focal Car Audio |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.3% | 11.3% | 6.2% | 4.1% | 3% | 0.1% |
| Nov 2025 | 74.6% | 11.2% | 7.1% | 4% | 3% | 0.08% |
| Dec 2025 | 76% | 11.2% | 6.2% | 3.4% | 3.1% | 0.07% |
| Jan 2026 | 76.4% | 11.3% | 6% | 3.3% | 3.1% | 0.1% |
| Feb 2026 | 77% | 10.2% | 6.1% | 3.4% | 3.1% | 0.19% |
| Mar 2026 | 77% | 9.7% | 6% | 4% | 3.1% | 0.15% |
| Apr 2026 | 78.7% | 9.5% | 5.1% | 3.4% | 3.2% | 0.13% |
| May 2026 | 78.2% | 9.6% | 5.2% | 3.7% | 3.2% | 0.13% |
| Jun 2026 | 78.2% | 9.8% | 5.2% | 3.5% | 3.2% | 0.1% |
| Jul 2026 | 81.2% | 8.6% | 4.4% | 3% | 2.7% | 0.09% |
| Aug 2026 | 81.4% | 8.4% | 4.5% | 3% | 2.7% | 0.07% |
| Sep 2026 | — | — | — | — | — | — |
How has the Audio-Technica and Sony comparison changed over the last 12 months?
3 findings
- Sony was ahead of Audio-Technica in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among studio headphone brands worldwide moved from 11.3% to 8.4%, and its estimated monthly branded searches moved from 337K to 282K.
- Across the 11 months ending August 2026, Sony’s estimated Share of Search among studio headphone brands worldwide moved from 75.3% to 81.4%, and its estimated monthly branded searches moved from 2.2M to 2.7M.
How did search popularity change for studio headphone brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Sony worldwide rose 22.3% over 11 measured months, from 2.2M to 2.7M in August 2026.
Estimated monthly branded searches for Audio-Technica worldwide fell 16.3% over 11 measured months, from 337K to 282K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Audio-Technica’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Audio-Technica
6 branded search terms
- audio technica
- audio technica headphones
- audio-technica
- audio-technica com
- audio-technica headphone
- headphone audio-technica
Sony
1 branded search term
- sony
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