Brandwave

Headphone brands:Which are searched most?

In September 2026, AirPods was the most searched among headphone brands worldwide, with an estimated 14.9M branded searches and 55.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. AirPods55.5%
  2. JBL16.2%
  3. Sony14.7%
  4. Beats5.6%
  5. Bose2.3%
  6. Skullcandy2%
  7. Marshall1.9%
  8. Jabra1.3%
  9. Sennheiser0.39%

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Share of SearchLeaderboard

Compare the headphone and earbud brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among headphone brands worldwide, by month

Share of Search by month for AirPods, JBL, Sony, Beats, Bose, Skullcandy. The figures are in the table below the chart.

View monthly share of search table
MonthAirPodsJBLSonyBeatsBoseSkullcandyMarshallJabraSennheiser
Oct 202560.1%14.7%11.8%5.4%2.5%2%1.5%1.5%0.45%
Nov 202559.3%16.2%11.7%5.2%2.9%1.9%1.2%1.2%0.42%
Dec 202558.7%17.1%11.8%5.1%2.7%1.9%1.3%0.98%0.34%
Jan 202653.9%18%14.6%5.6%2.4%2.1%1.6%1.4%0.44%
Feb 202653.6%16.6%15.5%5.9%2.6%2.2%1.4%1.8%0.49%
Mar 202656.1%15.5%14.6%5.3%2.5%2.4%1.5%1.6%0.51%
Apr 202649.7%21.8%14.7%5.5%2.6%2%1.6%1.6%0.43%
May 202650.4%20.3%15.3%5.5%2.9%2%1.6%1.5%0.48%
Jun 202650.9%20.5%14.6%5.4%2.8%2%1.9%1.4%0.45%
Jul 202649.7%20%16.4%5.3%2.8%1.9%2.2%1.4%0.43%
Aug 202650.7%19.4%16.2%4.9%2.8%2.2%2.1%1.3%0.4%
Sep 202655.5%16.2%14.7%5.6%2.3%2%1.9%1.3%0.39%

This month’s ranking, September 2026

  1. 1.AirPods

    55.5%

    Held 1st. 14.9M estimated branded searches, +18.3% vs prior month. Share +4.8 points.

  2. 2.JBL

    16.2%

    Held 2nd. 4.4M estimated branded searches, -9.7% vs prior month. Share -3.2 points.

  3. 3.Sony

    14.7%

    Held 3rd. 4M estimated branded searches, -1.7% vs prior month. Share -1.4 points.

  4. 4.Beats

    5.6%

    Held 4th. 1.5M estimated branded searches, +23% vs prior month. Share +0.7 points.

  5. 5.Bose

    2.3%

    Held 5th. 617K estimated branded searches, -11.3% vs prior month. Share -0.5 points.

  6. 6.Skullcandy

    2%

    Held 6th. 550K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Marshall

    1.9%

    Held 7th. 503K estimated branded searches, -1.5% vs prior month. Share -0.2 points.

  8. 8.Jabra

    1.3%

    Held 8th. 360K estimated branded searches, +7.3% vs prior month. Share 0 points.

  9. 9.Sennheiser

    0.39%

    Held 9th. 105K estimated branded searches, +4.9% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among headphone brands worldwide?

In September 2026, AirPods was the most searched among headphone brands worldwide, with an estimated 14.9M branded searches and 55.5% estimated Share of Search within this set. JBL is in 2nd place, 39.2 percentage points behind at 16.2% Share of Search.

Global headphone brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
AirPods60.1% → 55.5%60.1%Oct 202549.7%Jul 20261st
JBL14.7% → 16.2%21.8%Apr 202614.7%Oct 20252nd
Sony11.8% → 14.7%16.4%Jul 202611.7%Nov 20253rd
Beats5.4% → 5.6%5.9%Feb 20264.9%Aug 20264th
Bose2.5% → 2.3%2.9%Nov 20252.3%Sep 20265th
Skullcandy2%2.4%Mar 20261.9%Dec 20256th
Marshall1.5% → 1.9%2.2%Jul 20261.2%Nov 20257th
Jabra1.5% → 1.3%1.8%Feb 20260.98%Dec 20258th
Sennheiser0.45% → 0.39%0.51%Mar 20260.34%Dec 20259th

Each finding as a sentence

  • Across the 12 months ending September 2026, AirPods’ estimated Share of Search among headphone brands worldwide decreased from 60.1% to 55.5%.
  • Across the 12 months ending September 2026, JBL’s estimated Share of Search among headphone brands worldwide increased from 14.7% to 16.2%.
  • Across the 12 months ending September 2026, Sony’s estimated Share of Search among headphone brands worldwide increased from 11.8% to 14.7%.
  • Across the 12 months ending September 2026, AirPods’ estimated Share of Search among headphone brands worldwide peaked at 60.1% in October 2025 and was lowest at 49.7% in July 2026.
  • Across the 12 months ending September 2026, JBL’s estimated Share of Search among headphone brands worldwide peaked at 21.8% in April 2026 and was lowest at 14.7% in October 2025.
  • Across the 12 months ending September 2026, Sony’s estimated Share of Search among headphone brands worldwide peaked at 16.4% in July 2026 and was lowest at 11.7% in November 2025.
  • Across the 12 months ending September 2026, Beats, Bose, Skullcandy, Marshall, Jabra and Sennheiser held steady: their estimated Share of Search among headphone brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for headphone brands worldwide in September 2026?

  1. In September 2026, AirPods gained estimated Share of Search among headphone brands worldwide, from 50.7% to 55.5%.

  2. In September 2026, Beats gained estimated Share of Search among headphone brands worldwide, from 4.9% to 5.6%.

  3. In September 2026, JBL lost estimated Share of Search among headphone brands worldwide, from 19.4% to 16.2%.

  4. In September 2026, Sony lost estimated Share of Search among headphone brands worldwide, from 16.2% to 14.7%.

  5. In September 2026, Bose lost estimated Share of Search among headphone brands worldwide, from 2.8% to 2.3%.

  6. Estimated monthly branded searches for Marshall worldwide rose 19.5% over 12 measured months, from 421K to 503K in September 2026.

  7. Estimated monthly branded searches for Sennheiser worldwide fell 14.2% over 12 measured months, from 123K to 105K in September 2026.

  8. Estimated monthly branded searches for Jabra worldwide fell 13.6% over 12 measured months, from 417K to 360K in September 2026.

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