How popular isPlayStation in search?
In August 2026, there were an estimated 5M branded searches for PlayStation worldwide which held steady over the last 11 months. PlayStation holds 28.3% estimated Share of Search among video game consoles worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Xbox42.4%
PlayStation28.3%
Nintendo Switch19%
Steam Deck8.5%
Meta Quest1.7%- Atari0.15%
Follow PlayStation and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Where does PlayStation compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Video game consoles | 2nd of 6 | 28.3% | Shown below |
| Gaming platforms | 2nd of 5 | 30.6% | Show ranking |
Which video game consoles compete with PlayStation?
Share of Search by month for Xbox, PlayStation, Nintendo Switch, Steam Deck. The figures are in the table below the chart.
View monthly share of search table
| Month | Xbox | PlayStation | Nintendo Switch | Steam Deck | Meta Quest | Atari |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 26.6% | 21.8% | 9.7% | 2% | 0.14% |
| Nov 2025 | 37.8% | 25.3% | 20.7% | 13.9% | 2.3% | 0.11% |
| Dec 2025 | 35.6% | 29.1% | 19.5% | 13% | 2.6% | 0.13% |
| Jan 2026 | 40.3% | 27% | 18.1% | 12.1% | 2.4% | 0.15% |
| Feb 2026 | 38.2% | 31.2% | 17.1% | 11.4% | 1.9% | 0.14% |
| Mar 2026 | 33.5% | 27.4% | 27.4% | 10% | 1.6% | 0.12% |
| Apr 2026 | 36.8% | 30.1% | 20.2% | 11% | 1.8% | 0.13% |
| May 2026 | 34.4% | 28.1% | 23% | 12.6% | 1.7% | 0.12% |
| Jun 2026 | 41.7% | 27.9% | 18.7% | 10.2% | 1.4% | 0.12% |
| Jul 2026 | 41.2% | 33.7% | 15.1% | 8.3% | 1.7% | 0.12% |
| Aug 2026 | 42.4% | 28.3% | 19% | 8.5% | 1.7% | 0.15% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.4% | 7.5M | 0% | +1.2 points | |
| 2, held 2nd | 28.3% | 5M | -18.3% | -5.4 points | |
| 3, held 3rd | 19% | 3.4M | +22.3% | +3.9 points | |
| 4, held 4th | 8.5% | 1.5M | 0% | +0.2 points | |
| 5, held 5th | 1.7% | 301K | 0% | 0 points | |
| 6, held 6th | 0.15% | 27.1K | +22.1% | 0 points |
1.
Xbox42.4%
Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share +1.2 points.
28.3%
Held 2nd. 5M estimated branded searches, -18.3% vs prior month. Share -5.4 points.
19%
Held 3rd. 3.4M estimated branded searches, +22.3% vs prior month. Share +3.9 points.
8.5%
Held 4th. 1.5M estimated branded searches, 0% vs prior month. Share +0.2 points.
1.7%
Held 5th. 301K estimated branded searches, 0% vs prior month. Share 0 points.
6.Atari
0.15%
Held 6th. 27.1K estimated branded searches, +22.1% vs prior month. Share 0 points.
Compare search popularity between PlayStation and its closest rivals
How has branded search demand for PlayStation changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for PlayStation worldwide held steady at 5M.
- Across the 11 months ending August 2026, PlayStation’s estimated Share of Search among video game consoles worldwide increased from 26.6% to 28.3%.
- Across the 11 months ending August 2026, PlayStation’s estimated Share of Search among video game consoles worldwide peaked at 33.7% in July 2026 and was lowest at 25.3% in November 2025.
How did search popularity change for video game consoles worldwide in August 2026?
5 changes
In August 2026, Nintendo Switch gained estimated Share of Search among video game consoles worldwide, from 15.1% to 19%.
In August 2026, Xbox gained estimated Share of Search among video game consoles worldwide, from 41.2% to 42.4%.
In August 2026, PlayStation lost estimated Share of Search among video game consoles worldwide, from 33.7% to 28.3%.
Estimated monthly branded searches for Meta Quest worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.
Estimated monthly branded searches for Steam Deck worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.
How is PlayStation measured?
Brandwave collects information about searches that people make online using PlayStation’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- playstation
Who owns PlayStation?
PlayStation is owned by 
Sony. Brandwave also tracks Sony, owned by the same company, worldwide.
Do you work for PlayStation? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is PlayStation your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.