Brandwave

How popular isMeta Quest in search?

In August 2026, there were an estimated 301K branded searches for Meta Quest worldwide which is down 18.2% over the last 11 months. Meta Quest holds 1.7% estimated Share of Search among video game consoles worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Xbox42.4%
  2. PlayStation28.3%
  3. Nintendo Switch19%
  4. Steam Deck8.5%
  5. Meta Quest1.7%
  6. Atari0.15%
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Which video game consoles compete with Meta Quest?

Meta Quest against video game consoles worldwide, by month

Share of Search by month for Xbox, PlayStation, Nintendo Switch, Steam Deck, Meta Quest. The figures are in the table below the chart.

View monthly share of search table
MonthXboxPlayStationNintendo SwitchSteam DeckMeta QuestAtari
Oct 202539.8%26.6%21.8%9.7%2%0.14%
Nov 202537.8%25.3%20.7%13.9%2.3%0.11%
Dec 202535.6%29.1%19.5%13%2.6%0.13%
Jan 202640.3%27%18.1%12.1%2.4%0.15%
Feb 202638.2%31.2%17.1%11.4%1.9%0.14%
Mar 202633.5%27.4%27.4%10%1.6%0.12%
Apr 202636.8%30.1%20.2%11%1.8%0.13%
May 202634.4%28.1%23%12.6%1.7%0.12%
Jun 202641.7%27.9%18.7%10.2%1.4%0.12%
Jul 202641.2%33.7%15.1%8.3%1.7%0.12%
Aug 202642.4%28.3%19%8.5%1.7%0.15%
Sep 2026——————
  1. 1.Xbox

    42.4%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. Held 2nd. 5M estimated branded searches, -18.3% vs prior month. Share -5.4 points.

  3. Held 3rd. 3.4M estimated branded searches, +22.3% vs prior month. Share +3.9 points.

  4. Held 4th. 1.5M estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. Held 5th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Atari

    0.15%

    Held 6th. 27.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

Compare search popularity between Meta Quest and its closest rivals

How has branded search demand for Meta Quest changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Meta Quest worldwide fell from 368K to 301K.
  • Across the 11 months ending August 2026, Meta Quest’s estimated Share of Search among video game consoles worldwide peaked at 2.6% in December 2025 and was lowest at 1.4% in June 2026.

How did search popularity change for video game consoles worldwide in August 2026?

  1. In August 2026, Nintendo Switch gained estimated Share of Search among video game consoles worldwide, from 15.1% to 19%.

  2. In August 2026, Xbox gained estimated Share of Search among video game consoles worldwide, from 41.2% to 42.4%.

  3. In August 2026, PlayStation lost estimated Share of Search among video game consoles worldwide, from 33.7% to 28.3%.

  4. Estimated monthly branded searches for Meta Quest worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.

  5. Estimated monthly branded searches for Steam Deck worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

How is Meta Quest measured?

Brandwave collects information about searches that people make online using Meta Quest’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • meta quest

How the Brand Demand Index is measured

Who owns Meta Quest?

Meta Quest is owned by Meta. Brandwave also tracks Meta AI, owned by the same company, worldwide.

Do you work for Meta Quest? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Meta Quest your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.