Brandwave

Atari vs Meta Quest:Which is more popular by branded search?

In August 2026, Meta Quest had more branded searches than Atari among video game consoles worldwide. Meta Quest was estimated to have 301K branded searches compared to Atari’s 27.1K, and held a 1.7% Share of Search versus Atari’s 0.15%. These are worldwide searches for English-language branded terms.

Share of Search among video game consoles worldwide in August 2026Which is more popular in search, Atari or Meta Quest?
Atari0.15%27.1K searches
vs
Meta Quest1.7%301K searches

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Which is more popular in search, Atari or Meta Quest?

Compare the video game consoles people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Atari and Meta Quest among video game consoles worldwide, by month

Share of Search by month for Meta Quest, Atari. The figures are in the table below the chart.

View monthly share of search table
MonthXboxPlayStationNintendo SwitchSteam DeckMeta QuestAtari
Oct 202539.8%26.6%21.8%9.7%2%0.14%
Nov 202537.8%25.3%20.7%13.9%2.3%0.11%
Dec 202535.6%29.1%19.5%13%2.6%0.13%
Jan 202640.3%27%18.1%12.1%2.4%0.15%
Feb 202638.2%31.2%17.1%11.4%1.9%0.14%
Mar 202633.5%27.4%27.4%10%1.6%0.12%
Apr 202636.8%30.1%20.2%11%1.8%0.13%
May 202634.4%28.1%23%12.6%1.7%0.12%
Jun 202641.7%27.9%18.7%10.2%1.4%0.12%
Jul 202641.2%33.7%15.1%8.3%1.7%0.12%
Aug 202642.4%28.3%19%8.5%1.7%0.15%
Sep 2026——————

How has the Atari and Meta Quest comparison changed over the last 12 months?

  • Meta Quest was ahead of Atari in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Atari’s estimated Share of Search among video game consoles worldwide moved from 0.14% to 0.15%, and its estimated monthly branded searches held steady at 27.1K.
  • Across the 11 months ending August 2026, Meta Quest’s estimated Share of Search among video game consoles worldwide moved from 2% to 1.7%, and its estimated monthly branded searches moved from 368K to 301K.

How did search popularity change for video game consoles worldwide in August 2026?

  1. Estimated monthly branded searches for Meta Quest worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Atari’s and Meta Quest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Atari

1 branded search term

  • atari console

Meta Quest

1 branded search term

  • meta quest

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.