Nintendo Switch vs PlayStation:Which is searched more?
In August 2026, Nintendo Switch had more branded searches than PlayStation among video game consoles worldwide. Nintendo Switch was estimated to have 7.4M branded searches compared to PlayStation’s 5M, and held a 33.3% Share of Search versus PlayStation’s 22.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nintendo Switch or PlayStation?
Compare the video game consoles people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nintendo Switch, PlayStation. The figures are in the table below the chart.
View monthly share of search table
| Month | Nintendo Switch | PlayStation |
|---|---|---|
| Oct 2025 | 37.1% | 20.4% |
| Nov 2025 | 38.3% | 18.8% |
| Dec 2025 | 39.6% | 20.9% |
| Jan 2026 | 37.3% | 19.7% |
| Feb 2026 | 32.8% | 24% |
| Mar 2026 | 39.4% | 21.7% |
| Apr 2026 | 37.6% | 22.5% |
| May 2026 | 38.7% | 21.3% |
| Jun 2026 | 41.7% | 19.2% |
| Jul 2026 | 32.6% | 25.8% |
| Aug 2026 | 33.3% | 22.4% |
| Sep 2026 | — | — |
How has the Nintendo Switch and PlayStation comparison changed over the last 12 months?
3 findings
- Nintendo Switch was ahead of PlayStation in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nintendo Switch’s estimated Share of Search among video game consoles worldwide moved from 37.1% to 33.3%, and its estimated monthly branded searches moved from 9.1M to 7.4M.
- Across the 11 months ending August 2026, PlayStation’s estimated Share of Search among video game consoles worldwide moved from 20.4% to 22.4%, and its estimated monthly branded searches held steady at 5M.
How did search popularity change for video game consoles worldwide in August 2026?
3 changes
In August 2026, Xbox overtook Nintendo Switch to take the highest estimated Share of Search among video game consoles worldwide, at 33.5%.
In August 2026, Nintendo Switch gained estimated Share of Search among video game consoles worldwide, from 32.6% to 33.3%.
In August 2026, PlayStation lost estimated Share of Search among video game consoles worldwide, from 25.8% to 22.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Nintendo Switch’s and PlayStation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nintendo Switch
2 branded search terms
- nintendo switch
- switch 2
PlayStation
1 branded search term
- playstation
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.