Brandwave

How popular isNintendo Switch in search?

In August 2026, there were an estimated 3.4M branded searches for Nintendo Switch worldwide which is down 18.1% over the last 11 months. Nintendo Switch holds 19% estimated Share of Search among video game consoles worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Xbox42.4%
  2. PlayStation28.3%
  3. Nintendo Switch19%
  4. Steam Deck8.5%
  5. Meta Quest1.7%
  6. Atari0.15%
Nintendo Switch website (opens in a new tab)

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Where does Nintendo Switch compete?

Nintendo Switch is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Video game consoles3rd of 619%Shown below
Gaming platforms3rd of 520.5%Show ranking
Gaming console brands2nd of 520.8%Show ranking

Which video game consoles compete with Nintendo Switch?

Nintendo Switch against video game consoles worldwide, by month

Share of Search by month for Xbox, PlayStation, Nintendo Switch, Steam Deck. The figures are in the table below the chart.

View monthly share of search table
MonthXboxPlayStationNintendo SwitchSteam DeckMeta QuestAtari
Oct 202539.8%26.6%21.8%9.7%2%0.14%
Nov 202537.8%25.3%20.7%13.9%2.3%0.11%
Dec 202535.6%29.1%19.5%13%2.6%0.13%
Jan 202640.3%27%18.1%12.1%2.4%0.15%
Feb 202638.2%31.2%17.1%11.4%1.9%0.14%
Mar 202633.5%27.4%27.4%10%1.6%0.12%
Apr 202636.8%30.1%20.2%11%1.8%0.13%
May 202634.4%28.1%23%12.6%1.7%0.12%
Jun 202641.7%27.9%18.7%10.2%1.4%0.12%
Jul 202641.2%33.7%15.1%8.3%1.7%0.12%
Aug 202642.4%28.3%19%8.5%1.7%0.15%
Sep 2026——————

  1. 1.Xbox

    42.4%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.PlayStation

    28.3%

    Held 2nd. 5M estimated branded searches, -18.3% vs prior month. Share -5.4 points.

  3. 3.Nintendo Switch

    19%

    Held 3rd. 3.4M estimated branded searches, +22.3% vs prior month. Share +3.9 points.

  4. 4.Steam Deck

    8.5%

    Held 4th. 1.5M estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Meta Quest

    1.7%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Atari

    0.15%

    Held 6th. 27.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

Compare search popularity between Nintendo Switch and its closest rivals

How has branded search demand for Nintendo Switch changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nintendo Switch worldwide fell from 4.1M to 3.4M.
  • Across the 11 months ending August 2026, Nintendo Switch’s estimated Share of Search among video game consoles worldwide decreased from 21.8% to 19%.
  • Across the 11 months ending August 2026, Nintendo Switch’s estimated Share of Search among video game consoles worldwide peaked at 27.4% in March 2026 and was lowest at 15.1% in July 2026.

How did search popularity change for video game consoles worldwide in August 2026?

  1. In August 2026, Nintendo Switch gained estimated Share of Search among video game consoles worldwide, from 15.1% to 19%.

  2. In August 2026, Xbox gained estimated Share of Search among video game consoles worldwide, from 41.2% to 42.4%.

  3. In August 2026, PlayStation lost estimated Share of Search among video game consoles worldwide, from 33.7% to 28.3%.

  4. Estimated monthly branded searches for Meta Quest worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.

  5. Estimated monthly branded searches for Steam Deck worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

How is Nintendo Switch measured?

Brandwave collects information about searches that people make online using Nintendo Switch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • switch 2

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How the Brand Demand Index is measured

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