How popular isThe Legend of Zelda in search?
In August 2026, there were an estimated 673K branded searches for The Legend of Zelda worldwide which held steady over the last 11 months. The Legend of Zelda holds 76.6% estimated Share of Search among game publishers worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
The Legend of Zelda76.6%
EA Sports FC12.5%
- Ubisoft4.6%
- Activision Blizzard2.5%
- Square Enix2.1%
- Take-Two1.7%
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Which game publishers compete with The Legend of Zelda?
Share of Search by month for The Legend of Zelda, EA Sports FC, Ubisoft, Activision Blizzard, Square Enix. The figures are in the table below the chart.
View monthly share of search table
| Month | The Legend of Zelda | EA Sports FC | Ubisoft | Activision Blizzard | Square Enix | Take-Two |
|---|---|---|---|---|---|---|
| Oct 2025 | 77.5% | 8.5% | 5.7% | 5.7% | 1.7% | 0.93% |
| Nov 2025 | 79.3% | 7.1% | 7.1% | 3.2% | 2.1% | 1.2% |
| Dec 2025 | 74.8% | 6.7% | 12.2% | 3% | 2.5% | 0.73% |
| Jan 2026 | 66.2% | 8.9% | 19.8% | 2.7% | 1.5% | 0.97% |
| Feb 2026 | 74.1% | 12.2% | 6.7% | 3.7% | 2% | 1.3% |
| Mar 2026 | 81.1% | 7.3% | 6% | 2.7% | 2.2% | 0.8% |
| Apr 2026 | 79.7% | 8.8% | 5.9% | 2.6% | 2.1% | 0.96% |
| May 2026 | 77.8% | 10.5% | 5.7% | 2.6% | 2.1% | 1.4% |
| Jun 2026 | 74.8% | 12.2% | 6.7% | 2.5% | 2.5% | 1.3% |
| Jul 2026 | 70.9% | 17.4% | 6.4% | 2.3% | 1.9% | 1% |
| Aug 2026 | 76.6% | 12.5% | 4.6% | 2.5% | 2.1% | 1.7% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.6% | 673K | +22.4% | +5.7 points | |
| 2, held 2nd | 12.5% | 110K | -18.5% | -4.9 points | |
| 3, held 3rd | 4.6% | 40.5K | -18.2% | -1.8 points | |
| 4, held 4th | 2.5% | 22.2K | +22.7% | +0.2 points | |
| 5, held 5th | 2.1% | 18.1K | +22.3% | +0.2 points | |
| 6, held 6th | 1.7% | 14.8K | +82.7% | +0.6 points |
76.6%
Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share +5.7 points.
12.5%
Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -4.9 points.
3.Ubisoft
4.6%
Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.8 points.
2.5%
Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.2 points.
2.1%
Held 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.2 points.
6.Take-Two
1.7%
Held 6th. 14.8K estimated branded searches, +82.7% vs prior month. Share +0.6 points.
Compare search popularity between The Legend of Zelda and its closest rivals
- Compare The Legend of Zelda with any brand
How has branded search demand for The Legend of Zelda changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for The Legend of Zelda worldwide held steady at 673K.
- Across the 11 months ending August 2026, The Legend of Zelda’s estimated Share of Search among game publishers worldwide decreased from 77.5% to 76.6%.
- Across the 11 months ending August 2026, The Legend of Zelda’s estimated Share of Search among game publishers worldwide peaked at 81.1% in March 2026 and was lowest at 66.2% in January 2026.
How did search popularity change for game publishers worldwide in August 2026?
6 changes
In August 2026, The Legend of Zelda gained estimated Share of Search among game publishers worldwide, from 70.9% to 76.6%.
In August 2026, Take-Two gained estimated Share of Search among game publishers worldwide, from 1% to 1.7%.
In August 2026, EA Sports FC lost estimated Share of Search among game publishers worldwide, from 17.4% to 12.5%.
In August 2026, Ubisoft lost estimated Share of Search among game publishers worldwide, from 6.4% to 4.6%.
Estimated monthly branded searches for Square Enix worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.
Estimated monthly branded searches for Activision Blizzard worldwide fell 55.2% over 11 measured months, from 49.5K to 22.2K in August 2026.
How is The Legend of Zelda measured?
Brandwave collects information about searches that people make online using The Legend of Zelda’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- zelda
Who owns The Legend of Zelda?
The Legend of Zelda is owned by 
Nintendo. Brandwave does not track any other brands owned by Nintendo.
Do you work for The Legend of Zelda? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is The Legend of Zelda your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.