Mario Kart vs The Legend of Zelda:Which is searched more?
In September 2026, The Legend of Zelda had more branded searches than Mario Kart among video game franchises worldwide. The Legend of Zelda was estimated to have 1.7M branded searches compared to Mario Kart’s 450K, and held a 10.6% Share of Search versus Mario Kart’s 2.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Mario Kart or The Legend of Zelda?
Compare the video game franchises people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Legend of Zelda, Mario Kart. The figures are in the table below the chart.
View monthly share of search table
| Month | Pokémon | Fortnite | The Legend of Zelda | Mario Kart | EA Sports FC |
|---|---|---|---|---|---|
| Oct 2025 | 44.5% | 44.5% | 6.4% | 4% | 0.57% |
| Nov 2025 | 36.3% | 54.2% | 5.8% | 3.3% | 0.38% |
| Dec 2025 | 36.3% | 54.2% | 5.2% | 4% | 0.38% |
| Jan 2026 | 40.2% | 49.1% | 6.4% | 3.6% | 0.63% |
| Feb 2026 | 49.9% | 40.8% | 5.7% | 3% | 0.62% |
| Mar 2026 | 50.2% | 41.1% | 5.4% | 3% | 0.35% |
| Apr 2026 | 49% | 40.1% | 6.8% | 3.6% | 0.51% |
| May 2026 | 53.4% | 35.7% | 7% | 3.2% | 0.67% |
| Jun 2026 | 48.7% | 39.8% | 7.7% | 2.9% | 0.91% |
| Jul 2026 | 48.1% | 39.3% | 7.2% | 4.3% | 1.1% |
| Aug 2026 | 49.1% | 40.2% | 6.4% | 3.6% | 0.76% |
| Sep 2026 | 47.4% | 38.8% | 10.6% | 2.9% | 0.42% |
How has the Mario Kart and The Legend of Zelda comparison changed over the last 12 months?
3 findings
- The Legend of Zelda was ahead of Mario Kart in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mario Kart’s estimated Share of Search among video game franchises worldwide moved from 4% to 2.9%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, The Legend of Zelda’s estimated Share of Search among video game franchises worldwide moved from 6.4% to 10.6%, and its estimated monthly branded searches moved from 874K to 1.7M.
How did search popularity change for video game franchises worldwide in September 2026?
2 changes
In September 2026, The Legend of Zelda gained estimated Share of Search among video game franchises worldwide, from 6.4% to 10.6%.
In September 2026, Mario Kart lost estimated Share of Search among video game franchises worldwide, from 3.6% to 2.9%.
Other head-to-heads among video game franchises
How each brand is measured
Brandwave collects information about searches that people make online using Mario Kart’s and The Legend of Zelda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mario Kart
1 branded search term
- mario kart
The Legend of Zelda
3 branded search terms
- the legend of zelda
- thelegendofzelda
- zelda
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.