How popular isThe Legend of Zelda in search?
In September 2026, there were an estimated 1.7M branded searches for The Legend of Zelda worldwide which is up 91.4% over the last 12 months. The Legend of Zelda holds 10.6% estimated Share of Search among video game franchises worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Pokémon47.4%
Fortnite38.8%The Legend of Zelda10.6%
Mario Kart2.9%EA Sports FC0.42%
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Which video game franchises compete with The Legend of Zelda?
Share of Search by month for Pokémon, Fortnite, The Legend of Zelda, Mario Kart. The figures are in the table below the chart.
View monthly share of search table
| Month | Pokémon | Fortnite | The Legend of Zelda | Mario Kart | EA Sports FC |
|---|---|---|---|---|---|
| Oct 2025 | 44.5% | 44.5% | 6.4% | 4% | 0.57% |
| Nov 2025 | 36.3% | 54.2% | 5.8% | 3.3% | 0.38% |
| Dec 2025 | 36.3% | 54.2% | 5.2% | 4% | 0.38% |
| Jan 2026 | 40.2% | 49.1% | 6.4% | 3.6% | 0.63% |
| Feb 2026 | 49.9% | 40.8% | 5.7% | 3% | 0.62% |
| Mar 2026 | 50.2% | 41.1% | 5.4% | 3% | 0.35% |
| Apr 2026 | 49% | 40.1% | 6.8% | 3.6% | 0.51% |
| May 2026 | 53.4% | 35.7% | 7% | 3.2% | 0.67% |
| Jun 2026 | 48.7% | 39.8% | 7.7% | 2.9% | 0.91% |
| Jul 2026 | 48.1% | 39.3% | 7.2% | 4.3% | 1.1% |
| Aug 2026 | 49.1% | 40.2% | 6.4% | 3.6% | 0.76% |
| Sep 2026 | 47.4% | 38.8% | 10.6% | 2.9% | 0.42% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.4% | 7.5M | 0% | -1.7 points | |
| 2, held 2nd | 38.8% | 6.1M | 0% | -1.4 points | |
| 3, held 3rd | 10.6% | 1.7M | +71.8% | +4.2 points | |
| 4, held 4th | 2.9% | 450K | -18.2% | -0.8 points | |
| 5, held 5th | 0.42% | 65.9K | -42.9% | -0.3 points |
1.
47.4%
Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share -1.7 points.
2.
Fortnite38.8%
Held 2nd. 6.1M estimated branded searches, 0% vs prior month. Share -1.4 points.
10.6%
Held 3rd. 1.7M estimated branded searches, +71.8% vs prior month. Share +4.2 points.
2.9%
Held 4th. 450K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
0.42%
Held 5th. 65.9K estimated branded searches, -42.9% vs prior month. Share -0.3 points.
Compare search popularity between The Legend of Zelda and its closest rivals
Every comparison with The Legend of Zelda
8 comparisons
How has branded search demand for The Legend of Zelda changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for The Legend of Zelda worldwide rose from 874K to 1.7M.
- Across the 12 months ending September 2026, The Legend of Zelda’s estimated Share of Search among video game franchises worldwide increased from 6.4% to 10.6%.
- Across the 12 months ending September 2026, The Legend of Zelda’s estimated Share of Search among video game franchises worldwide peaked at 10.6% in September 2026 and was lowest at 5.2% in December 2025.
How did search popularity change for video game franchises worldwide in September 2026?
5 changes
In September 2026, The Legend of Zelda gained estimated Share of Search among video game franchises worldwide, from 6.4% to 10.6%.
In September 2026, Pokémon lost estimated Share of Search among video game franchises worldwide, from 49.1% to 47.4%.
In September 2026, Fortnite lost estimated Share of Search among video game franchises worldwide, from 40.2% to 38.8%.
In September 2026, Mario Kart lost estimated Share of Search among video game franchises worldwide, from 3.6% to 2.9%.
Estimated monthly branded searches for EA Sports FC worldwide fell 15.9% over 12 measured months, from 78.4K to 65.9K in September 2026.
Where does The Legend of Zelda compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Video game franchises | 3rd of 5 | 10.6% | Shown above |
| Game publishers | 1st of 6 | 77.1% | Show ranking |
How is The Legend of Zelda measured?
Brandwave collects information about searches that people make online using The Legend of Zelda’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- the legend of zelda
- thelegendofzelda
- zelda
Who owns The Legend of Zelda?
The Legend of Zelda is owned by Nintendo. Brandwave also tracks Mario Kart, owned by the same company, worldwide.
Do you work for The Legend of Zelda? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is The Legend of Zelda your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.