Activision Blizzard vs The Legend of Zelda:Which is more popular by branded search?
In August 2026, The Legend of Zelda had more branded searches than Activision Blizzard among game publishers worldwide. The Legend of Zelda was estimated to have 673K branded searches compared to Activision Blizzard’s 22.2K, and held a 76.6% Share of Search versus Activision Blizzard’s 2.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Activision Blizzard or The Legend of Zelda?
Compare the game publishers people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Legend of Zelda, Activision Blizzard. The figures are in the table below the chart.
View monthly share of search table
| Month | The Legend of Zelda | EA Sports FC | Ubisoft | Activision Blizzard | Square Enix | Take-Two |
|---|---|---|---|---|---|---|
| Oct 2025 | 77.5% | 8.5% | 5.7% | 5.7% | 1.7% | 0.93% |
| Nov 2025 | 79.3% | 7.1% | 7.1% | 3.2% | 2.1% | 1.2% |
| Dec 2025 | 74.8% | 6.7% | 12.2% | 3% | 2.5% | 0.73% |
| Jan 2026 | 66.2% | 8.9% | 19.8% | 2.7% | 1.5% | 0.97% |
| Feb 2026 | 74.1% | 12.2% | 6.7% | 3.7% | 2% | 1.3% |
| Mar 2026 | 81.1% | 7.3% | 6% | 2.7% | 2.2% | 0.8% |
| Apr 2026 | 79.7% | 8.8% | 5.9% | 2.6% | 2.1% | 0.96% |
| May 2026 | 77.8% | 10.5% | 5.7% | 2.6% | 2.1% | 1.4% |
| Jun 2026 | 74.8% | 12.2% | 6.7% | 2.5% | 2.5% | 1.3% |
| Jul 2026 | 70.9% | 17.4% | 6.4% | 2.3% | 1.9% | 1% |
| Aug 2026 | 76.6% | 12.5% | 4.6% | 2.5% | 2.1% | 1.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Activision Blizzard and The Legend of Zelda comparison changed over the last 12 months?
3 findings
- The Legend of Zelda was ahead of Activision Blizzard in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Activision Blizzard’s estimated Share of Search among game publishers worldwide moved from 5.7% to 2.5%, and its estimated monthly branded searches moved from 49.5K to 22.2K.
- Across the 11 months ending August 2026, The Legend of Zelda’s estimated Share of Search among game publishers worldwide moved from 77.5% to 76.6%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for game publishers worldwide in August 2026?
2 changes
In August 2026, The Legend of Zelda gained estimated Share of Search among game publishers worldwide, from 70.9% to 76.6%.
Estimated monthly branded searches for Activision Blizzard worldwide fell 55.2% over 11 measured months, from 49.5K to 22.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Activision Blizzard’s and The Legend of Zelda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Activision Blizzard
1 branded search term
- activision blizzard
The Legend of Zelda
1 branded search term
- zelda
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