Square Enix vs The Legend of Zelda:Which is more popular by branded search?
In August 2026, The Legend of Zelda had more branded searches than Square Enix among game publishers worldwide. The Legend of Zelda was estimated to have 673K branded searches compared to Square Enix’s 18.1K, and held a 76.6% Share of Search versus Square Enix’s 2.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Square Enix or The Legend of Zelda?
Compare the game publishers people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Legend of Zelda, Square Enix. The figures are in the table below the chart.
View monthly share of search table
| Month | The Legend of Zelda | EA Sports FC | Ubisoft | Activision Blizzard | Square Enix | Take-Two |
|---|---|---|---|---|---|---|
| Oct 2025 | 77.5% | 8.5% | 5.7% | 5.7% | 1.7% | 0.93% |
| Nov 2025 | 79.3% | 7.1% | 7.1% | 3.2% | 2.1% | 1.2% |
| Dec 2025 | 74.8% | 6.7% | 12.2% | 3% | 2.5% | 0.73% |
| Jan 2026 | 66.2% | 8.9% | 19.8% | 2.7% | 1.5% | 0.97% |
| Feb 2026 | 74.1% | 12.2% | 6.7% | 3.7% | 2% | 1.3% |
| Mar 2026 | 81.1% | 7.3% | 6% | 2.7% | 2.2% | 0.8% |
| Apr 2026 | 79.7% | 8.8% | 5.9% | 2.6% | 2.1% | 0.96% |
| May 2026 | 77.8% | 10.5% | 5.7% | 2.6% | 2.1% | 1.4% |
| Jun 2026 | 74.8% | 12.2% | 6.7% | 2.5% | 2.5% | 1.3% |
| Jul 2026 | 70.9% | 17.4% | 6.4% | 2.3% | 1.9% | 1% |
| Aug 2026 | 76.6% | 12.5% | 4.6% | 2.5% | 2.1% | 1.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Square Enix and The Legend of Zelda comparison changed over the last 12 months?
3 findings
- The Legend of Zelda was ahead of Square Enix in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Square Enix’s estimated Share of Search among game publishers worldwide moved from 1.7% to 2.1%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
- Across the 11 months ending August 2026, The Legend of Zelda’s estimated Share of Search among game publishers worldwide moved from 77.5% to 76.6%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for game publishers worldwide in August 2026?
2 changes
In August 2026, The Legend of Zelda gained estimated Share of Search among game publishers worldwide, from 70.9% to 76.6%.
Estimated monthly branded searches for Square Enix worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Square Enix’s and The Legend of Zelda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Square Enix
1 branded search term
- square enix games
The Legend of Zelda
1 branded search term
- zelda
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.