Brandwave

How popular isActivision Blizzard in search?

In August 2026, there were an estimated 22.2K branded searches for Activision Blizzard worldwide which is down 55.2% over the last 11 months. Activision Blizzard holds 2.5% estimated Share of Search among game publishers worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. The Legend of Zelda76.6%
  2. EA Sports FC12.5%
  3. Ubisoft4.6%
  4. Activision Blizzard2.5%
  5. Square Enix2.1%
  6. Take-Two1.7%
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Which game publishers compete with Activision Blizzard?

Activision Blizzard against game publishers worldwide, by month

Share of Search by month for The Legend of Zelda, EA Sports FC, Ubisoft, Activision Blizzard, Square Enix. The figures are in the table below the chart.

View monthly share of search table
MonthThe Legend of ZeldaEA Sports FCUbisoftActivision BlizzardSquare EnixTake-Two
Oct 202577.5%8.5%5.7%5.7%1.7%0.93%
Nov 202579.3%7.1%7.1%3.2%2.1%1.2%
Dec 202574.8%6.7%12.2%3%2.5%0.73%
Jan 202666.2%8.9%19.8%2.7%1.5%0.97%
Feb 202674.1%12.2%6.7%3.7%2%1.3%
Mar 202681.1%7.3%6%2.7%2.2%0.8%
Apr 202679.7%8.8%5.9%2.6%2.1%0.96%
May 202677.8%10.5%5.7%2.6%2.1%1.4%
Jun 202674.8%12.2%6.7%2.5%2.5%1.3%
Jul 202670.9%17.4%6.4%2.3%1.9%1%
Aug 202676.6%12.5%4.6%2.5%2.1%1.7%
Sep 2026——————

  1. 1.The Legend of Zelda

    76.6%

    Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share +5.7 points.

  2. 2.EA Sports FC

    12.5%

    Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -4.9 points.

  3. 3.Ubisoft

    4.6%

    Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  4. 4.Activision Blizzard

    2.5%

    Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.2 points.

  5. 5.Square Enix

    2.1%

    Held 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  6. 6.Take-Two

    1.7%

    Held 6th. 14.8K estimated branded searches, +82.7% vs prior month. Share +0.6 points.

Compare search popularity between Activision Blizzard and its closest rivals

How has branded search demand for Activision Blizzard changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Activision Blizzard worldwide fell from 49.5K to 22.2K.
  • Across the 11 months ending August 2026, Activision Blizzard’s estimated Share of Search among game publishers worldwide decreased from 5.7% to 2.5%.
  • Across the 11 months ending August 2026, Activision Blizzard’s estimated Share of Search among game publishers worldwide peaked at 5.7% in October 2025 and was lowest at 2.3% in July 2026.
  • Across the 11 months ending August 2026, Activision Blizzard fell from 3rd to 4th among game publishers worldwide.

How did search popularity change for game publishers worldwide in August 2026?

  1. In August 2026, The Legend of Zelda gained estimated Share of Search among game publishers worldwide, from 70.9% to 76.6%.

  2. In August 2026, Take-Two gained estimated Share of Search among game publishers worldwide, from 1% to 1.7%.

  3. In August 2026, EA Sports FC lost estimated Share of Search among game publishers worldwide, from 17.4% to 12.5%.

  4. In August 2026, Ubisoft lost estimated Share of Search among game publishers worldwide, from 6.4% to 4.6%.

  5. Estimated monthly branded searches for Square Enix worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

  6. Estimated monthly branded searches for Activision Blizzard worldwide fell 55.2% over 11 measured months, from 49.5K to 22.2K in August 2026.

How is Activision Blizzard measured?

Brandwave collects information about searches that people make online using Activision Blizzard’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • activision blizzard

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