Brandwave

Activision Blizzard vs Capcom:Which is more popular?

In September 2026, Capcom had more branded searches than Activision Blizzard among game publishers worldwide. Capcom had about 301,000 branded searches, while Activision Blizzard had 27,100. Capcom made up 4.6% of all game publisher searches we track, and Activision Blizzard accounted for 0.41%. When we asked ChatGPT and Google AI Overviews about game publishers, Capcom appeared in three of the five answers and Activision Blizzard in one. Capcom was mentioned before Activision Blizzard in three out of four answers.

Among game publishers worldwide in September 2026

Who do people search for more?

Capcom, about 11 searches for every 1 for Activision Blizzard

Capcom 301K searchesActivision Blizzard 27.1K searches

Who does AI mention more?

Capcom, mentioned in 3 of 5 answers, Activision Blizzard in 1

Capcom in 3 of 5Activision Blizzard in 1 of 5

Who does AI recommend more?

Capcom, named ahead of Activision Blizzard in 3 of 4 answers

Capcom first in 3Activision Blizzard first in 1

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Top game publishers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Capcom was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Activision Blizzard was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Capcom was listed before Activision Blizzard in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nintendo1st
  2. Capcom2nd
  3. Ubisoft3rd
  4. The Legend of Zelda4th
  5. Square Enix5th
  6. Activision Blizzard6th
  7. Take-Two7th
  8. EA Sports FC8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nintendo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Capcom3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Legend of Zelda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ubisoft2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Square Enix1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Take-Two1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • EA Sports FC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Activision Blizzard1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about game publishers

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Activision Blizzard or Capcom more popular in search?

This chart shows how often people search Google for Activision Blizzard and Capcom by name. Each line represents a brand's share of searches for all eight game publishers we track, month by month, from English-language searches worldwide.

Activision Blizzard and Capcom among game publishers worldwide, by month

Share of searches by month for Capcom, Activision Blizzard. The figures are in the table below the chart.

View monthly share of searches table
MonthNintendoThe Legend of ZeldaCapcomSquare EnixTake-TwoEA Sports FCUbisoftActivision Blizzard
Oct 202569.1%18%3.4%3.7%2%1.6%1%1%
Nov 202571.2%17%2.3%3.8%3%1.1%1.1%0.47%
Dec 202572.4%15.5%2.9%3.9%1.7%1.1%1.9%0.48%
Jan 202665.1%18.9%3.2%4.2%2.3%1.9%3.9%0.53%
Feb 202666.7%16.9%4.9%5.2%2.9%1.9%0.99%0.54%
Mar 202664.1%18.6%8.6%4.2%1.9%1.2%0.95%0.42%
Apr 202663.3%19.7%8.5%3.5%2.2%1.5%0.94%0.42%
May 202664.8%18.8%4.8%4.2%4.1%1.8%0.96%0.43%
Jun 202664.4%18.7%4.7%4.3%4.1%2.2%1.2%0.43%
Jul 202667.6%18.5%4.1%3.6%2%2.9%1%0.37%
Aug 202664.4%18.7%3.9%3.5%6.1%2.2%0.78%0.43%
Sep 202662.3%25.5%4.6%3.3%2.2%1%0.62%0.41%

How has the Activision Blizzard and Capcom comparison changed over the last 12 months?

3 findings
  • Capcom was ahead of Activision Blizzard in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Activision Blizzard’s share of searches among game publishers worldwide moved from 1% to 0.41%, and its estimated monthly branded searches moved from 49.5K to 27.1K.
  • Across the 12 months ending September 2026, Capcom’s share of searches among game publishers worldwide moved from 3.4% to 4.6%, and its estimated monthly branded searches moved from 165K to 301K.

How did search popularity change for game publishers worldwide in September 2026?

2 changes

  1. In September 2026, Capcom overtook Take-Two to rank 3rd among game publishers worldwide, with 4.6% of the searches.

  2. Estimated monthly branded searches for Activision Blizzard worldwide fell 45.3% over 12 measured months, from 49.5K to 27.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Activision Blizzard’s and Capcom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Activision Blizzard

1 branded search term

  • activisionblizzard

Capcom

1 branded search term

  • capcom

How the Brand Demand Index is measured

Other head-to-heads among game publishers

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