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Game publishers:Which brands are most popular in search?

In August 2026, The Legend of Zelda was the most searched among game publishers worldwide, with an estimated 673K branded searches and 76.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. The Legend of Zelda76.6%
  2. EA Sports FC12.5%
  3. Ubisoft4.6%
  4. Activision Blizzard2.5%
  5. Square Enix2.1%
  6. Take-Two1.7%

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Share of SearchLeaderboard

Compare the game publishers people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among game publishers worldwide, by month

Share of Search by month for The Legend of Zelda, EA Sports FC, Ubisoft, Activision Blizzard, Square Enix. The figures are in the table below the chart.

View monthly share of search table
MonthThe Legend of ZeldaEA Sports FCUbisoftActivision BlizzardSquare EnixTake-Two
Oct 202577.5%8.5%5.7%5.7%1.7%0.93%
Nov 202579.3%7.1%7.1%3.2%2.1%1.2%
Dec 202574.8%6.7%12.2%3%2.5%0.73%
Jan 202666.2%8.9%19.8%2.7%1.5%0.97%
Feb 202674.1%12.2%6.7%3.7%2%1.3%
Mar 202681.1%7.3%6%2.7%2.2%0.8%
Apr 202679.7%8.8%5.9%2.6%2.1%0.96%
May 202677.8%10.5%5.7%2.6%2.1%1.4%
Jun 202674.8%12.2%6.7%2.5%2.5%1.3%
Jul 202670.9%17.4%6.4%2.3%1.9%1%
Aug 202676.6%12.5%4.6%2.5%2.1%1.7%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.The Legend of Zelda

    76.6%

    Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share +5.7 points.

  2. 2.EA Sports FC

    12.5%

    Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -4.9 points.

  3. 3.Ubisoft

    4.6%

    Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  4. 4.Activision Blizzard

    2.5%

    Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.2 points.

  5. 5.Square Enix

    2.1%

    Held 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  6. 6.Take-Two

    1.7%

    Held 6th. 14.8K estimated branded searches, +82.7% vs prior month. Share +0.6 points.

Compare search popularity between leading brands

Which brand is most popular in search among game publishers worldwide?

In August 2026, The Legend of Zelda was the most searched among game publishers worldwide, with an estimated 673K branded searches and 76.6% estimated Share of Search within this set. EA Sports FC is in 2nd place, 64.1 percentage points behind at 12.5% Share of Search.

Global game publishers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
The Legend of Zelda77.5% → 76.6%81.1%Mar 202666.2%Jan 20261st
EA Sports FC8.5% → 12.5%17.4%Jul 20266.7%Dec 20252nd
Ubisoft5.7% → 4.6%19.8%Jan 20264.6%Aug 20264th → 3rd
Activision Blizzard5.7% → 2.5%5.7%Oct 20252.3%Jul 20263rd → 4th
Square Enix1.7% → 2.1%2.5%Dec 20251.5%Jan 20265th
Take-Two0.93% → 1.7%1.7%Aug 20260.73%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, The Legend of Zelda’s estimated Share of Search among game publishers worldwide decreased from 77.5% to 76.6%.
  • Across the 11 months ending August 2026, EA Sports FC’s estimated Share of Search among game publishers worldwide increased from 8.5% to 12.5%.
  • Across the 11 months ending August 2026, Ubisoft’s estimated Share of Search among game publishers worldwide decreased from 5.7% to 4.6%.
  • Across the 11 months ending August 2026, Activision Blizzard’s estimated Share of Search among game publishers worldwide decreased from 5.7% to 2.5%.
  • Across the 11 months ending August 2026, Take-Two’s estimated Share of Search among game publishers worldwide increased from 0.93% to 1.7%.
  • Across the 11 months ending August 2026, The Legend of Zelda’s estimated Share of Search among game publishers worldwide peaked at 81.1% in March 2026 and was lowest at 66.2% in January 2026.
  • Across the 11 months ending August 2026, EA Sports FC’s estimated Share of Search among game publishers worldwide peaked at 17.4% in July 2026 and was lowest at 6.7% in December 2025.
  • Across the 11 months ending August 2026, Ubisoft’s estimated Share of Search among game publishers worldwide peaked at 19.8% in January 2026 and was lowest at 4.6% in August 2026.
  • Across the 11 months ending August 2026, Activision Blizzard’s estimated Share of Search among game publishers worldwide peaked at 5.7% in October 2025 and was lowest at 2.3% in July 2026.
  • Across the 11 months ending August 2026, Square Enix’s estimated Share of Search among game publishers worldwide peaked at 2.5% in December 2025 and was lowest at 1.5% in January 2026.
  • Across the 11 months ending August 2026, Ubisoft rose from 4th to 3rd among game publishers worldwide.
  • Across the 11 months ending August 2026, Activision Blizzard fell from 3rd to 4th among game publishers worldwide.
  • Across the 11 months ending August 2026, Square Enix held steady: its estimated Share of Search among game publishers worldwide moved less than 0.5 percentage points.

How did search popularity change for game publishers worldwide in August 2026?

  1. In August 2026, The Legend of Zelda gained estimated Share of Search among game publishers worldwide, from 70.9% to 76.6%.

  2. In August 2026, Take-Two gained estimated Share of Search among game publishers worldwide, from 1% to 1.7%.

  3. In August 2026, EA Sports FC lost estimated Share of Search among game publishers worldwide, from 17.4% to 12.5%.

  4. In August 2026, Ubisoft lost estimated Share of Search among game publishers worldwide, from 6.4% to 4.6%.

  5. Estimated monthly branded searches for Square Enix worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

  6. Estimated monthly branded searches for Activision Blizzard worldwide fell 55.2% over 11 measured months, from 49.5K to 22.2K in August 2026.

How the Brand Demand Index is measured

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