How popular isTake-Two in search?
In August 2026, there were an estimated 316K branded searches for Take-Two worldwide which is up 220.3% over the last 11 months. Take-Two holds 18.9% estimated Share of Search among game publishers worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
The Legend of Zelda58.2%
Take-Two18.9%Square Enix10.9%
EA Sports FC6.9%
Activision Blizzard2.7%Ubisoft2.4%
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Which game publishers compete with Take-Two?
Share of Search by month for The Legend of Zelda, Take-Two, Square Enix, EA Sports FC, Activision Blizzard, Ubisoft. The figures are in the table below the chart.
View monthly share of search table
| Month | The Legend of Zelda | Take-Two | Square Enix | EA Sports FC | Activision Blizzard | Ubisoft |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.4% | 7.1% | 13% | 5.7% | 7.2% | 3.6% |
| Nov 2025 | 63% | 11.3% | 14.2% | 4.1% | 3.5% | 3.9% |
| Dec 2025 | 61.4% | 6.8% | 15.7% | 4.5% | 3.8% | 7.7% |
| Jan 2026 | 58.7% | 7.2% | 13% | 5.8% | 3.3% | 12.1% |
| Feb 2026 | 58.5% | 10% | 17.9% | 6.4% | 3.7% | 3.4% |
| Mar 2026 | 67.3% | 6.7% | 15.1% | 4.4% | 3.1% | 3.4% |
| Apr 2026 | 68.8% | 7.8% | 12.1% | 5.1% | 2.9% | 3.3% |
| May 2026 | 61.1% | 13.4% | 13.7% | 5.9% | 2.8% | 3.1% |
| Jun 2026 | 59.8% | 13.1% | 13.7% | 7% | 2.7% | 3.7% |
| Jul 2026 | 64.5% | 6.9% | 12.6% | 9.9% | 2.5% | 3.5% |
| Aug 2026 | 58.2% | 18.9% | 10.9% | 6.9% | 2.7% | 2.4% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.2% | 974K | +6.1% | -6.3 points | |
| 2, moved from 4th to 2nd | 18.9% | 316K | +220.3% | +11.9 pointsmoved from 4th to 2nd | |
| 3, moved from 2nd to 3rd | 10.9% | 183K | +1.8% | -1.7 pointsmoved from 2nd to 3rd | |
| 4, moved from 3rd to 4th | 6.9% | 115K | -18.5% | -3 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 2.7% | 44.4K | +22.7% | +0.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 2.4% | 40.5K | -18.2% | -1.1 pointsmoved from 5th to 6th |
58.2%
Held 1st. 974K estimated branded searches, +6.1% vs prior month. Share -6.3 points.
2.
Take-Two18.9%
Moved from 4th to 2nd. 316K estimated branded searches, +220.3% vs prior month. Share +11.9 points.
10.9%
Moved from 2nd to 3rd. 183K estimated branded searches, +1.8% vs prior month. Share -1.7 points.
6.9%
Moved from 3rd to 4th. 115K estimated branded searches, -18.5% vs prior month. Share -3 points.
2.7%
Moved from 6th to 5th. 44.4K estimated branded searches, +22.7% vs prior month. Share +0.1 points.
6.
2.4%
Moved from 5th to 6th. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
Compare search popularity between Take-Two and its closest rivals
Every comparison with Take-Two
5 comparisons
How has branded search demand for Take-Two changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Take-Two worldwide rose from 98.6K to 316K.
- Across the 11 months ending August 2026, Take-Two’s estimated Share of Search among game publishers worldwide increased from 7.1% to 18.9%.
- Across the 11 months ending August 2026, Take-Two’s estimated Share of Search among game publishers worldwide peaked at 18.9% in August 2026 and was lowest at 6.7% in March 2026.
- Across the 11 months ending August 2026, Take-Two rose from 4th to 2nd among game publishers worldwide.
How did search popularity change for game publishers worldwide in August 2026?
6 changes
In August 2026, Take-Two overtook EA Sports FC to rank 2nd among game publishers worldwide, at 18.9%.
In August 2026, The Legend of Zelda lost estimated Share of Search among game publishers worldwide, from 64.5% to 58.2%.
In August 2026, EA Sports FC lost estimated Share of Search among game publishers worldwide, from 9.9% to 6.9%.
In August 2026, Square Enix lost estimated Share of Search among game publishers worldwide, from 12.6% to 10.9%.
In August 2026, Ubisoft lost estimated Share of Search among game publishers worldwide, from 3.5% to 2.4%.
In August 2026, Activision Blizzard rose from 6th to 5th among game publishers worldwide.
How is Take-Two measured?
Brandwave collects information about searches that people make online using Take-Two’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- take two
- take two games
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