Brandwave

EA Sports FC vs Take-Two:Which is more popular by branded search?

In August 2026, EA Sports FC had more branded searches than Take-Two among game publishers worldwide. EA Sports FC was estimated to have 110K branded searches compared to Take-Two’s 14.8K, and held a 12.5% Share of Search versus Take-Two’s 1.7%. These are worldwide searches for English-language branded terms.

Share of Search among game publishers worldwide in August 2026Which is more popular in search, EA Sports FC or Take-Two?
EA Sports FC12.5%110K searches
vs
Take-Two1.7%14.8K searches

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Which is more popular in search, EA Sports FC or Take-Two?

Compare the game publishers people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

EA Sports FC and Take-Two among game publishers worldwide, by month

Share of Search by month for EA Sports FC, Take-Two. The figures are in the table below the chart.

View monthly share of search table
MonthThe Legend of ZeldaEA Sports FCUbisoftActivision BlizzardSquare EnixTake-Two
Oct 202577.5%8.5%5.7%5.7%1.7%0.93%
Nov 202579.3%7.1%7.1%3.2%2.1%1.2%
Dec 202574.8%6.7%12.2%3%2.5%0.73%
Jan 202666.2%8.9%19.8%2.7%1.5%0.97%
Feb 202674.1%12.2%6.7%3.7%2%1.3%
Mar 202681.1%7.3%6%2.7%2.2%0.8%
Apr 202679.7%8.8%5.9%2.6%2.1%0.96%
May 202677.8%10.5%5.7%2.6%2.1%1.4%
Jun 202674.8%12.2%6.7%2.5%2.5%1.3%
Jul 202670.9%17.4%6.4%2.3%1.9%1%
Aug 202676.6%12.5%4.6%2.5%2.1%1.7%
Sep 2026——————

How has the EA Sports FC and Take-Two comparison changed over the last 12 months?

  • EA Sports FC was ahead of Take-Two in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, EA Sports FC’s estimated Share of Search among game publishers worldwide moved from 8.5% to 12.5%, and its estimated monthly branded searches moved from 74K to 110K.
  • Across the 11 months ending August 2026, Take-Two’s estimated Share of Search among game publishers worldwide moved from 0.93% to 1.7%, and its estimated monthly branded searches moved from 8.1K to 14.8K.

How did search popularity change for game publishers worldwide in August 2026?

  1. In August 2026, Take-Two gained estimated Share of Search among game publishers worldwide, from 1% to 1.7%.

  2. In August 2026, EA Sports FC lost estimated Share of Search among game publishers worldwide, from 17.4% to 12.5%.

How each brand is measured

Brandwave collects information about searches that people make online using EA Sports FC’s and Take-Two’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

EA Sports FC

1 branded search term

  • ea sports fc

Take-Two

1 branded search term

  • take two games

How the Brand Demand Index is measured

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