Nintendo vs The Legend of Zelda:Which is searched more?
In September 2026, Nintendo had more branded searches than The Legend of Zelda among game publishers worldwide. Nintendo had about 4.1 million branded searches, while The Legend of Zelda had 1.7 million. Nintendo made up 62.3% of all game publisher searches we track, and The Legend of Zelda accounted for 25.5%. These are worldwide searches for English-language branded terms.
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Is Nintendo or The Legend of Zelda more popular in search?
Compare the game publishers people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Nintendo, The Legend of Zelda. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nintendo | The Legend of Zelda | Capcom | Square Enix | Take-Two | EA Sports FC | Ubisoft | Activision Blizzard |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 69.1% | 18% | 3.4% | 3.7% | 2% | 1.6% | 1% | 1% |
| Nov 2025 | 71.2% | 17% | 2.3% | 3.8% | 3% | 1.1% | 1.1% | 0.47% |
| Dec 2025 | 72.4% | 15.5% | 2.9% | 3.9% | 1.7% | 1.1% | 1.9% | 0.48% |
| Jan 2026 | 65.1% | 18.9% | 3.2% | 4.2% | 2.3% | 1.9% | 3.9% | 0.53% |
| Feb 2026 | 66.7% | 16.9% | 4.9% | 5.2% | 2.9% | 1.9% | 0.99% | 0.54% |
| Mar 2026 | 64.1% | 18.6% | 8.6% | 4.2% | 1.9% | 1.2% | 0.95% | 0.42% |
| Apr 2026 | 63.3% | 19.7% | 8.5% | 3.5% | 2.2% | 1.5% | 0.94% | 0.42% |
| May 2026 | 64.8% | 18.8% | 4.8% | 4.2% | 4.1% | 1.8% | 0.96% | 0.43% |
| Jun 2026 | 64.4% | 18.7% | 4.7% | 4.3% | 4.1% | 2.2% | 1.2% | 0.43% |
| Jul 2026 | 67.6% | 18.5% | 4.1% | 3.6% | 2% | 2.9% | 1% | 0.37% |
| Aug 2026 | 64.4% | 18.7% | 3.9% | 3.5% | 6.1% | 2.2% | 0.78% | 0.43% |
| Sep 2026 | 62.3% | 25.5% | 4.6% | 3.3% | 2.2% | 1% | 0.62% | 0.41% |
How has the Nintendo and The Legend of Zelda comparison changed over the last 12 months?
3 findings
- Nintendo was ahead of The Legend of Zelda in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nintendo’s share of searches among game publishers worldwide moved from 69.1% to 62.3%, and its estimated monthly branded searches moved from 3.4M to 4.1M.
- Across the 12 months ending September 2026, The Legend of Zelda’s share of searches among game publishers worldwide moved from 18% to 25.5%, and its estimated monthly branded searches moved from 874K to 1.7M.
How did search popularity change for game publishers worldwide in September 2026?
2 changes
In September 2026, The Legend of Zelda gained share of searches among game publishers worldwide, from 18.7% to 25.5%.
In September 2026, Nintendo lost share of searches among game publishers worldwide, from 64.4% to 62.3%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Nintendo’s and The Legend of Zelda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nintendo
1 branded search term
- nintendo
The Legend of Zelda
3 branded search terms
- the legend of zelda
- thelegendofzelda
- zelda
Other head-to-heads among game publishers
Nintendo vs Capcom: compare search popularity
Nintendo vs Square Enix: compare search popularity
Nintendo vs Take-Two: compare search popularity- The Legend of Zelda vs Capcom: compare search popularity
- The Legend of Zelda vs Square Enix: compare search popularity
- The Legend of Zelda vs Take-Two: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.