Take-Two vs The Legend of Zelda:Which is more popular?
In September 2026, The Legend of Zelda had more branded searches than Take-Two among game publishers worldwide. The Legend of Zelda had about 1.7 million branded searches, while Take-Two had 145,000. The Legend of Zelda made up 25.5% of all game publisher searches we track, and Take-Two accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about game publishers, The Legend of Zelda appeared in two of the five answers and Take-Two in one. The Legend of Zelda was mentioned before Take-Two in two out of three answers that named either.
Who do people search for more?
The Legend of Zelda, about 12 searches for every 1 for Take-Two
Who does AI mention more?
The Legend of Zelda, mentioned in 2 of 5 answers, Take-Two in 1
Who does AI recommend more?
The Legend of Zelda, named ahead of Take-Two in 2 of 3 answers
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Top game publishers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, The Legend of Zelda was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Take-Two was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. The Legend of Zelda was listed before Take-Two in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Nintendo1st
Capcom2nd
Ubisoft3rd- The Legend of Zelda4th
Square Enix5th
Activision Blizzard6th
Take-Two7th
EA Sports FC8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nintendo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Capcom3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- The Legend of Zelda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ubisoft2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Square Enix1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Take-Two1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- EA Sports FC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Activision Blizzard1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about game publishers
5 answers
Asked ChatGPT
“Which game publisher should I buy?”
Asked ChatGPT
“What are the best game publisher brands?”
Asked ChatGPT
“What's the best game publisher for family gaming?”
Searched Google, AI Overview
“game publishers”
Searched Google, AI Overview
“video game publishers”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Take-Two or The Legend of Zelda more popular in search?
This chart shows how often people search Google for Take-Two and The Legend of Zelda by name. Each line represents a brand's share of searches for all eight game publishers we track, month by month, from English-language searches worldwide.
Share of searches by month for The Legend of Zelda, Take-Two. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nintendo | The Legend of Zelda | Capcom | Square Enix | Take-Two | EA Sports FC | Ubisoft | Activision Blizzard |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 69.1% | 18% | 3.4% | 3.7% | 2% | 1.6% | 1% | 1% |
| Nov 2025 | 71.2% | 17% | 2.3% | 3.8% | 3% | 1.1% | 1.1% | 0.47% |
| Dec 2025 | 72.4% | 15.5% | 2.9% | 3.9% | 1.7% | 1.1% | 1.9% | 0.48% |
| Jan 2026 | 65.1% | 18.9% | 3.2% | 4.2% | 2.3% | 1.9% | 3.9% | 0.53% |
| Feb 2026 | 66.7% | 16.9% | 4.9% | 5.2% | 2.9% | 1.9% | 0.99% | 0.54% |
| Mar 2026 | 64.1% | 18.6% | 8.6% | 4.2% | 1.9% | 1.2% | 0.95% | 0.42% |
| Apr 2026 | 63.3% | 19.7% | 8.5% | 3.5% | 2.2% | 1.5% | 0.94% | 0.42% |
| May 2026 | 64.8% | 18.8% | 4.8% | 4.2% | 4.1% | 1.8% | 0.96% | 0.43% |
| Jun 2026 | 64.4% | 18.7% | 4.7% | 4.3% | 4.1% | 2.2% | 1.2% | 0.43% |
| Jul 2026 | 67.6% | 18.5% | 4.1% | 3.6% | 2% | 2.9% | 1% | 0.37% |
| Aug 2026 | 64.4% | 18.7% | 3.9% | 3.5% | 6.1% | 2.2% | 0.78% | 0.43% |
| Sep 2026 | 62.3% | 25.5% | 4.6% | 3.3% | 2.2% | 1% | 0.62% | 0.41% |
How has the Take-Two and The Legend of Zelda comparison changed over the last 12 months?
3 findings
- The Legend of Zelda was ahead of Take-Two in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Take-Two’s share of searches among game publishers worldwide moved from 2% to 2.2%, and its estimated monthly branded searches moved from 98.6K to 145K.
- Across the 12 months ending September 2026, The Legend of Zelda’s share of searches among game publishers worldwide moved from 18% to 25.5%, and its estimated monthly branded searches moved from 874K to 1.7M.
How did search popularity change for game publishers worldwide in September 2026?
3 changes
In September 2026, Capcom overtook Take-Two to rank 3rd among game publishers worldwide, with 4.6% of the searches.
In September 2026, The Legend of Zelda gained share of searches among game publishers worldwide, from 18.7% to 25.5%.
In September 2026, Take-Two lost share of searches among game publishers worldwide, from 6.1% to 2.2%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Take-Two’s and The Legend of Zelda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Take-Two
2 branded search terms
- take two
- take two games
The Legend of Zelda
3 branded search terms
- the legend of zelda
- thelegendofzelda
- zelda
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