How popular isUbisoft in search?
In August 2026, there were an estimated 40.5K branded searches for Ubisoft worldwide which is down 18.2% over the last 11 months. Ubisoft holds 2.4% estimated Share of Search among game publishers worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
The Legend of Zelda58.2%
Take-Two18.9%Square Enix10.9%
EA Sports FC6.9%
Activision Blizzard2.7%Ubisoft2.4%
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Which game publishers compete with Ubisoft?
Share of Search by month for The Legend of Zelda, Take-Two, Square Enix, EA Sports FC, Activision Blizzard, Ubisoft. The figures are in the table below the chart.
View monthly share of search table
| Month | The Legend of Zelda | Take-Two | Square Enix | EA Sports FC | Activision Blizzard | Ubisoft |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.4% | 7.1% | 13% | 5.7% | 7.2% | 3.6% |
| Nov 2025 | 63% | 11.3% | 14.2% | 4.1% | 3.5% | 3.9% |
| Dec 2025 | 61.4% | 6.8% | 15.7% | 4.5% | 3.8% | 7.7% |
| Jan 2026 | 58.7% | 7.2% | 13% | 5.8% | 3.3% | 12.1% |
| Feb 2026 | 58.5% | 10% | 17.9% | 6.4% | 3.7% | 3.4% |
| Mar 2026 | 67.3% | 6.7% | 15.1% | 4.4% | 3.1% | 3.4% |
| Apr 2026 | 68.8% | 7.8% | 12.1% | 5.1% | 2.9% | 3.3% |
| May 2026 | 61.1% | 13.4% | 13.7% | 5.9% | 2.8% | 3.1% |
| Jun 2026 | 59.8% | 13.1% | 13.7% | 7% | 2.7% | 3.7% |
| Jul 2026 | 64.5% | 6.9% | 12.6% | 9.9% | 2.5% | 3.5% |
| Aug 2026 | 58.2% | 18.9% | 10.9% | 6.9% | 2.7% | 2.4% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.2% | 974K | +6.1% | -6.3 points | |
| 2, moved from 4th to 2nd | 18.9% | 316K | +220.3% | +11.9 pointsmoved from 4th to 2nd | |
| 3, moved from 2nd to 3rd | 10.9% | 183K | +1.8% | -1.7 pointsmoved from 2nd to 3rd | |
| 4, moved from 3rd to 4th | 6.9% | 115K | -18.5% | -3 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 2.7% | 44.4K | +22.7% | +0.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 2.4% | 40.5K | -18.2% | -1.1 pointsmoved from 5th to 6th |
58.2%
Held 1st. 974K estimated branded searches, +6.1% vs prior month. Share -6.3 points.
2.
Take-Two18.9%
Moved from 4th to 2nd. 316K estimated branded searches, +220.3% vs prior month. Share +11.9 points.
10.9%
Moved from 2nd to 3rd. 183K estimated branded searches, +1.8% vs prior month. Share -1.7 points.
6.9%
Moved from 3rd to 4th. 115K estimated branded searches, -18.5% vs prior month. Share -3 points.
2.7%
Moved from 6th to 5th. 44.4K estimated branded searches, +22.7% vs prior month. Share +0.1 points.
6.
2.4%
Moved from 5th to 6th. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
Compare search popularity between Ubisoft and its closest rivals
Every comparison with Ubisoft
5 comparisons
How has branded search demand for Ubisoft changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ubisoft worldwide fell from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Ubisoft’s estimated Share of Search among game publishers worldwide decreased from 3.6% to 2.4%.
- Across the 11 months ending August 2026, Ubisoft’s estimated Share of Search among game publishers worldwide peaked at 12.1% in January 2026 and was lowest at 2.4% in August 2026.
How did search popularity change for game publishers worldwide in August 2026?
6 changes
In August 2026, Take-Two overtook EA Sports FC to rank 2nd among game publishers worldwide, at 18.9%.
In August 2026, The Legend of Zelda lost estimated Share of Search among game publishers worldwide, from 64.5% to 58.2%.
In August 2026, EA Sports FC lost estimated Share of Search among game publishers worldwide, from 9.9% to 6.9%.
In August 2026, Square Enix lost estimated Share of Search among game publishers worldwide, from 12.6% to 10.9%.
In August 2026, Ubisoft lost estimated Share of Search among game publishers worldwide, from 3.5% to 2.4%.
In August 2026, Activision Blizzard rose from 6th to 5th among game publishers worldwide.
How is Ubisoft measured?
Brandwave collects information about searches that people make online using Ubisoft’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ubisoft games
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Is Ubisoft your brand?
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