EA Sports FC vs Ubisoft:Which is more popular by branded search?

Name: EA Sports FC vs Ubisoft: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, EA Sports FC had more branded searches than Ubisoft among game publishers worldwide. EA Sports FC was estimated to have 110K branded searches compared to Ubisoft’s 40.5K, and held a 12.5% Share of Search versus Ubisoft’s 4.6%. These are worldwide searches for English-language branded terms.

Share of Search among game publishers worldwide in August 2026Which is more popular in search, EA Sports FC or Ubisoft?

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Which is more popular in search, EA Sports FC or Ubisoft?

Compare the game publishers people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

EA Sports FC and Ubisoft among game publishers worldwide, by month

Month	The Legend of Zelda	EA Sports FC	Ubisoft	Activision Blizzard	Square Enix	Take-Two
Oct 2025	77.5%	8.5%	5.7%	5.7%	1.7%	0.93%
Nov 2025	79.3%	7.1%	7.1%	3.2%	2.1%	1.2%
Dec 2025	74.8%	6.7%	12.2%	3%	2.5%	0.73%
Jan 2026	66.2%	8.9%	19.8%	2.7%	1.5%	0.97%
Feb 2026	74.1%	12.2%	6.7%	3.7%	2%	1.3%
Mar 2026	81.1%	7.3%	6%	2.7%	2.2%	0.8%
Apr 2026	79.7%	8.8%	5.9%	2.6%	2.1%	0.96%
May 2026	77.8%	10.5%	5.7%	2.6%	2.1%	1.4%
Jun 2026	74.8%	12.2%	6.7%	2.5%	2.5%	1.3%
Jul 2026	70.9%	17.4%	6.4%	2.3%	1.9%	1%
Aug 2026	76.6%	12.5%	4.6%	2.5%	2.1%	1.7%
Sep 2026	—	—	—	—	—	—

How has the EA Sports FC and Ubisoft comparison changed over the last 12 months?

3 findings

The lead changed hands 2 times in the 11 months ending August 2026: Ubisoft took it in December 2025, EA Sports FC took it in February 2026.
Across the 11 months ending August 2026, EA Sports FC’s estimated Share of Search among game publishers worldwide moved from 8.5% to 12.5%, and its estimated monthly branded searches moved from 74K to 110K.
Across the 11 months ending August 2026, Ubisoft’s estimated Share of Search among game publishers worldwide moved from 5.7% to 4.6%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

How did search popularity change for game publishers worldwide in August 2026?

2 changes

In August 2026, EA Sports FC lost estimated Share of Search among game publishers worldwide, from 17.4% to 12.5%.
In August 2026, Ubisoft lost estimated Share of Search among game publishers worldwide, from 6.4% to 4.6%.

How each brand is measured

Brandwave collects information about searches that people make online using EA Sports FC’s and Ubisoft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.