Activision Blizzard vs Ubisoft:Which is searched more?
In August 2026, Activision Blizzard and Ubisoft were level on Share of Search among game publishers worldwide, with an estimated 44.4K versus 40.5K branded searches, at 2.7% and 2.4% estimated Share of Search. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Activision Blizzard or Ubisoft?
Compare the game publishers people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Activision Blizzard, Ubisoft. The figures are in the table below the chart.
View monthly share of search table
| Month | Activision Blizzard | Ubisoft |
|---|---|---|
| Oct 2025 | 7.2% | 3.6% |
| Nov 2025 | 3.5% | 3.9% |
| Dec 2025 | 3.8% | 7.7% |
| Jan 2026 | 3.3% | 12.1% |
| Feb 2026 | 3.7% | 3.4% |
| Mar 2026 | 3.1% | 3.4% |
| Apr 2026 | 2.9% | 3.3% |
| May 2026 | 2.8% | 3.1% |
| Jun 2026 | 2.7% | 3.7% |
| Jul 2026 | 2.5% | 3.5% |
| Aug 2026 | 2.7% | 2.4% |
| Sep 2026 | — | — |
How has the Activision Blizzard and Ubisoft comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Ubisoft took it in November 2025, Activision Blizzard took it in February 2026, Ubisoft took it in March 2026, Activision Blizzard took it in August 2026.
- Across the 11 months ending August 2026, Activision Blizzard’s estimated Share of Search among game publishers worldwide moved from 7.2% to 2.7%, and its estimated monthly branded searches moved from 99K to 44.4K.
- Across the 11 months ending August 2026, Ubisoft’s estimated Share of Search among game publishers worldwide moved from 3.6% to 2.4%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for game publishers worldwide in August 2026?
2 changes
In August 2026, Ubisoft lost estimated Share of Search among game publishers worldwide, from 3.5% to 2.4%.
In August 2026, Activision Blizzard rose from 6th to 5th among game publishers worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Activision Blizzard’s and Ubisoft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Activision Blizzard
2 branded search terms
- activision blizzard
- activisionblizzard
Ubisoft
1 branded search term
- ubisoft games
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.