Square Enix vs Ubisoft:Which is more popular by branded search?
In August 2026, Ubisoft had more branded searches than Square Enix among game publishers worldwide. Ubisoft was estimated to have 40.5K branded searches compared to Square Enix’s 18.1K, and held a 4.6% Share of Search versus Square Enix’s 2.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Square Enix or Ubisoft?
Compare the game publishers people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ubisoft, Square Enix. The figures are in the table below the chart.
View monthly share of search table
| Month | The Legend of Zelda | EA Sports FC | Ubisoft | Activision Blizzard | Square Enix | Take-Two |
|---|---|---|---|---|---|---|
| Oct 2025 | 77.5% | 8.5% | 5.7% | 5.7% | 1.7% | 0.93% |
| Nov 2025 | 79.3% | 7.1% | 7.1% | 3.2% | 2.1% | 1.2% |
| Dec 2025 | 74.8% | 6.7% | 12.2% | 3% | 2.5% | 0.73% |
| Jan 2026 | 66.2% | 8.9% | 19.8% | 2.7% | 1.5% | 0.97% |
| Feb 2026 | 74.1% | 12.2% | 6.7% | 3.7% | 2% | 1.3% |
| Mar 2026 | 81.1% | 7.3% | 6% | 2.7% | 2.2% | 0.8% |
| Apr 2026 | 79.7% | 8.8% | 5.9% | 2.6% | 2.1% | 0.96% |
| May 2026 | 77.8% | 10.5% | 5.7% | 2.6% | 2.1% | 1.4% |
| Jun 2026 | 74.8% | 12.2% | 6.7% | 2.5% | 2.5% | 1.3% |
| Jul 2026 | 70.9% | 17.4% | 6.4% | 2.3% | 1.9% | 1% |
| Aug 2026 | 76.6% | 12.5% | 4.6% | 2.5% | 2.1% | 1.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Square Enix and Ubisoft comparison changed over the last 12 months?
3 findings
- Ubisoft was ahead of Square Enix in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Square Enix’s estimated Share of Search among game publishers worldwide moved from 1.7% to 2.1%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
- Across the 11 months ending August 2026, Ubisoft’s estimated Share of Search among game publishers worldwide moved from 5.7% to 4.6%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for game publishers worldwide in August 2026?
2 changes
In August 2026, Ubisoft lost estimated Share of Search among game publishers worldwide, from 6.4% to 4.6%.
Estimated monthly branded searches for Square Enix worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Square Enix’s and Ubisoft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Square Enix
1 branded search term
- square enix games
Ubisoft
1 branded search term
- ubisoft games
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.