The Legend of Zelda vs Ubisoft:Which is more popular by branded search?
In August 2026, The Legend of Zelda had more branded searches than Ubisoft among game publishers worldwide. The Legend of Zelda was estimated to have 673K branded searches compared to Ubisoft’s 40.5K, and held a 76.6% Share of Search versus Ubisoft’s 4.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, The Legend of Zelda or Ubisoft?
Compare the game publishers people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Legend of Zelda, Ubisoft. The figures are in the table below the chart.
View monthly share of search table
| Month | The Legend of Zelda | EA Sports FC | Ubisoft | Activision Blizzard | Square Enix | Take-Two |
|---|---|---|---|---|---|---|
| Oct 2025 | 77.5% | 8.5% | 5.7% | 5.7% | 1.7% | 0.93% |
| Nov 2025 | 79.3% | 7.1% | 7.1% | 3.2% | 2.1% | 1.2% |
| Dec 2025 | 74.8% | 6.7% | 12.2% | 3% | 2.5% | 0.73% |
| Jan 2026 | 66.2% | 8.9% | 19.8% | 2.7% | 1.5% | 0.97% |
| Feb 2026 | 74.1% | 12.2% | 6.7% | 3.7% | 2% | 1.3% |
| Mar 2026 | 81.1% | 7.3% | 6% | 2.7% | 2.2% | 0.8% |
| Apr 2026 | 79.7% | 8.8% | 5.9% | 2.6% | 2.1% | 0.96% |
| May 2026 | 77.8% | 10.5% | 5.7% | 2.6% | 2.1% | 1.4% |
| Jun 2026 | 74.8% | 12.2% | 6.7% | 2.5% | 2.5% | 1.3% |
| Jul 2026 | 70.9% | 17.4% | 6.4% | 2.3% | 1.9% | 1% |
| Aug 2026 | 76.6% | 12.5% | 4.6% | 2.5% | 2.1% | 1.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the The Legend of Zelda and Ubisoft comparison changed over the last 12 months?
3 findings
- The Legend of Zelda was ahead of Ubisoft in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, The Legend of Zelda’s estimated Share of Search among game publishers worldwide moved from 77.5% to 76.6%, and its estimated monthly branded searches held steady at 673K.
- Across the 11 months ending August 2026, Ubisoft’s estimated Share of Search among game publishers worldwide moved from 5.7% to 4.6%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for game publishers worldwide in August 2026?
2 changes
In August 2026, The Legend of Zelda gained estimated Share of Search among game publishers worldwide, from 70.9% to 76.6%.
In August 2026, Ubisoft lost estimated Share of Search among game publishers worldwide, from 6.4% to 4.6%.
How each brand is measured
Brandwave collects information about searches that people make online using The Legend of Zelda’s and Ubisoft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The Legend of Zelda
1 branded search term
- zelda
Ubisoft
1 branded search term
- ubisoft games
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.