Brandwave

Capcom vs The Legend of Zelda:Which is more popular?

In September 2026, The Legend of Zelda had more branded searches than Capcom among game publishers worldwide. The Legend of Zelda had about 1.7 million branded searches, while Capcom had 301,000. The Legend of Zelda made up 25.5% of all game publisher searches we track, and Capcom accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about game publishers, Capcom appeared in three of the five answers and The Legend of Zelda in two. Capcom was mentioned before The Legend of Zelda in three out of four answers.

Among game publishers worldwide in September 2026

Who do people search for more?

The Legend of Zelda, about 6 searches for every 1 for Capcom

The Legend of Zelda 1.7M searchesCapcom 301K searches

Who does AI mention more?

Capcom, mentioned in 3 of 5 answers, The Legend of Zelda in 2

Capcom in 3 of 5The Legend of Zelda in 2 of 5

Who does AI recommend more?

Capcom, named ahead of The Legend of Zelda in 3 of 4 answers

Capcom first in 3The Legend of Zelda first in 1

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Top game publishers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Capcom was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. The Legend of Zelda was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Capcom was listed before The Legend of Zelda in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nintendo1st
  2. Capcom2nd
  3. Ubisoft3rd
  4. The Legend of Zelda4th
  5. Square Enix5th
  6. Activision Blizzard6th
  7. Take-Two7th
  8. EA Sports FC8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nintendo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Capcom3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Legend of Zelda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ubisoft2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Square Enix1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Take-Two1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • EA Sports FC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Activision Blizzard1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about game publishers

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Capcom or The Legend of Zelda more popular in search?

This chart shows how often people search Google for Capcom and The Legend of Zelda by name. Each line represents a brand's share of searches for all eight game publishers we track, month by month, from English-language searches worldwide.

Capcom and The Legend of Zelda among game publishers worldwide, by month

Share of searches by month for The Legend of Zelda, Capcom. The figures are in the table below the chart.

View monthly share of searches table
MonthNintendoThe Legend of ZeldaCapcomSquare EnixTake-TwoEA Sports FCUbisoftActivision Blizzard
Oct 202569.1%18%3.4%3.7%2%1.6%1%1%
Nov 202571.2%17%2.3%3.8%3%1.1%1.1%0.47%
Dec 202572.4%15.5%2.9%3.9%1.7%1.1%1.9%0.48%
Jan 202665.1%18.9%3.2%4.2%2.3%1.9%3.9%0.53%
Feb 202666.7%16.9%4.9%5.2%2.9%1.9%0.99%0.54%
Mar 202664.1%18.6%8.6%4.2%1.9%1.2%0.95%0.42%
Apr 202663.3%19.7%8.5%3.5%2.2%1.5%0.94%0.42%
May 202664.8%18.8%4.8%4.2%4.1%1.8%0.96%0.43%
Jun 202664.4%18.7%4.7%4.3%4.1%2.2%1.2%0.43%
Jul 202667.6%18.5%4.1%3.6%2%2.9%1%0.37%
Aug 202664.4%18.7%3.9%3.5%6.1%2.2%0.78%0.43%
Sep 202662.3%25.5%4.6%3.3%2.2%1%0.62%0.41%

How has the Capcom and The Legend of Zelda comparison changed over the last 12 months?

3 findings
  • The Legend of Zelda was ahead of Capcom in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Capcom’s share of searches among game publishers worldwide moved from 3.4% to 4.6%, and its estimated monthly branded searches moved from 165K to 301K.
  • Across the 12 months ending September 2026, The Legend of Zelda’s share of searches among game publishers worldwide moved from 18% to 25.5%, and its estimated monthly branded searches moved from 874K to 1.7M.

How did search popularity change for game publishers worldwide in September 2026?

2 changes

  1. In September 2026, Capcom overtook Take-Two to rank 3rd among game publishers worldwide, with 4.6% of the searches.

  2. In September 2026, The Legend of Zelda gained share of searches among game publishers worldwide, from 18.7% to 25.5%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Capcom’s and The Legend of Zelda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Capcom

1 branded search term

  • capcom

The Legend of Zelda

3 branded search terms

  • the legend of zelda
  • thelegendofzelda
  • zelda

How the Brand Demand Index is measured

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