Activision Blizzard vs Take-Two:Which is more popular by branded search?
In August 2026, Activision Blizzard had more branded searches than Take-Two among game publishers worldwide. Activision Blizzard was estimated to have 22.2K branded searches compared to Take-Two’s 14.8K, and held a 2.5% Share of Search versus Take-Two’s 1.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Activision Blizzard or Take-Two?
Compare the game publishers people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Activision Blizzard, Take-Two. The figures are in the table below the chart.
View monthly share of search table
| Month | The Legend of Zelda | EA Sports FC | Ubisoft | Activision Blizzard | Square Enix | Take-Two |
|---|---|---|---|---|---|---|
| Oct 2025 | 77.5% | 8.5% | 5.7% | 5.7% | 1.7% | 0.93% |
| Nov 2025 | 79.3% | 7.1% | 7.1% | 3.2% | 2.1% | 1.2% |
| Dec 2025 | 74.8% | 6.7% | 12.2% | 3% | 2.5% | 0.73% |
| Jan 2026 | 66.2% | 8.9% | 19.8% | 2.7% | 1.5% | 0.97% |
| Feb 2026 | 74.1% | 12.2% | 6.7% | 3.7% | 2% | 1.3% |
| Mar 2026 | 81.1% | 7.3% | 6% | 2.7% | 2.2% | 0.8% |
| Apr 2026 | 79.7% | 8.8% | 5.9% | 2.6% | 2.1% | 0.96% |
| May 2026 | 77.8% | 10.5% | 5.7% | 2.6% | 2.1% | 1.4% |
| Jun 2026 | 74.8% | 12.2% | 6.7% | 2.5% | 2.5% | 1.3% |
| Jul 2026 | 70.9% | 17.4% | 6.4% | 2.3% | 1.9% | 1% |
| Aug 2026 | 76.6% | 12.5% | 4.6% | 2.5% | 2.1% | 1.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Activision Blizzard and Take-Two comparison changed over the last 12 months?
3 findings
- Activision Blizzard was ahead of Take-Two in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Activision Blizzard’s estimated Share of Search among game publishers worldwide moved from 5.7% to 2.5%, and its estimated monthly branded searches moved from 49.5K to 22.2K.
- Across the 11 months ending August 2026, Take-Two’s estimated Share of Search among game publishers worldwide moved from 0.93% to 1.7%, and its estimated monthly branded searches moved from 8.1K to 14.8K.
How did search popularity change for game publishers worldwide in August 2026?
2 changes
In August 2026, Take-Two gained estimated Share of Search among game publishers worldwide, from 1% to 1.7%.
Estimated monthly branded searches for Activision Blizzard worldwide fell 55.2% over 11 measured months, from 49.5K to 22.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Activision Blizzard’s and Take-Two’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Activision Blizzard
1 branded search term
- activision blizzard
Take-Two
1 branded search term
- take two games
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