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Video game franchises:Which are searched most?

In September 2026, Pokémon was the most searched among video game franchises worldwide, with an estimated 7.5M branded searches and 47.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Pokémon47.4%
  2. Fortnite38.8%
  3. The Legend of Zelda10.6%
  4. Mario Kart2.9%
  5. EA Sports FC0.42%

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Share of SearchLeaderboard

Compare the video game franchises people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among video game franchises worldwide, by month

Share of Search by month for Pokémon, Fortnite, The Legend of Zelda, Mario Kart. The figures are in the table below the chart.

View monthly share of search table
MonthPokémonFortniteThe Legend of ZeldaMario KartEA Sports FC
Oct 202544.5%44.5%6.4%4%0.57%
Nov 202536.3%54.2%5.8%3.3%0.38%
Dec 202536.3%54.2%5.2%4%0.38%
Jan 202640.2%49.1%6.4%3.6%0.63%
Feb 202649.9%40.8%5.7%3%0.62%
Mar 202650.2%41.1%5.4%3%0.35%
Apr 202649%40.1%6.8%3.6%0.51%
May 202653.4%35.7%7%3.2%0.67%
Jun 202648.7%39.8%7.7%2.9%0.91%
Jul 202648.1%39.3%7.2%4.3%1.1%
Aug 202649.1%40.2%6.4%3.6%0.76%
Sep 202647.4%38.8%10.6%2.9%0.42%

This month’s ranking, September 2026

  1. 1.Pokémon

    47.4%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.Fortnite

    38.8%

    Held 2nd. 6.1M estimated branded searches, 0% vs prior month. Share -1.4 points.

  3. 3.The Legend of Zelda

    10.6%

    Held 3rd. 1.7M estimated branded searches, +71.8% vs prior month. Share +4.2 points.

  4. 4.Mario Kart

    2.9%

    Held 4th. 450K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  5. 5.EA Sports FC

    0.42%

    Held 5th. 65.9K estimated branded searches, -42.9% vs prior month. Share -0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among video game franchises worldwide?

In September 2026, Pokémon was the most searched among video game franchises worldwide, with an estimated 7.5M branded searches and 47.4% estimated Share of Search within this set. Fortnite is in 2nd place, 8.6 percentage points behind at 38.8% Share of Search.

Global video game franchises, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Pokémon44.5% → 47.4%53.4%May 202636.3%Dec 20252nd → 1st
Fortnite44.5% → 38.8%54.2%Nov 202535.7%May 20261st → 2nd
The Legend of Zelda6.4% → 10.6%10.6%Sep 20265.2%Dec 20253rd
Mario Kart4% → 2.9%4.3%Jul 20262.9%Sep 20264th
EA Sports FC0.57% → 0.42%1.1%Jul 20260.35%Mar 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Pokémon’s estimated Share of Search among video game franchises worldwide increased from 44.5% to 47.4%.
  • Across the 12 months ending September 2026, Fortnite’s estimated Share of Search among video game franchises worldwide decreased from 44.5% to 38.8%.
  • Across the 12 months ending September 2026, The Legend of Zelda’s estimated Share of Search among video game franchises worldwide increased from 6.4% to 10.6%.
  • Across the 12 months ending September 2026, Mario Kart’s estimated Share of Search among video game franchises worldwide decreased from 4% to 2.9%.
  • Across the 12 months ending September 2026, Pokémon’s estimated Share of Search among video game franchises worldwide peaked at 53.4% in May 2026 and was lowest at 36.3% in December 2025.
  • Across the 12 months ending September 2026, Fortnite’s estimated Share of Search among video game franchises worldwide peaked at 54.2% in November 2025 and was lowest at 35.7% in May 2026.
  • Across the 12 months ending September 2026, The Legend of Zelda’s estimated Share of Search among video game franchises worldwide peaked at 10.6% in September 2026 and was lowest at 5.2% in December 2025.
  • Across the 12 months ending September 2026, Mario Kart’s estimated Share of Search among video game franchises worldwide peaked at 4.3% in July 2026 and was lowest at 2.9% in September 2026.
  • Across the 12 months ending September 2026, Pokémon rose from 2nd to 1st among video game franchises worldwide.
  • Across the 12 months ending September 2026, Fortnite fell from 1st to 2nd among video game franchises worldwide.
  • Across the 12 months ending September 2026, EA Sports FC held steady: its estimated Share of Search among video game franchises worldwide moved less than 0.5 percentage points.

How did search popularity change for video game franchises worldwide in September 2026?

  1. In September 2026, The Legend of Zelda gained estimated Share of Search among video game franchises worldwide, from 6.4% to 10.6%.

  2. In September 2026, Pokémon lost estimated Share of Search among video game franchises worldwide, from 49.1% to 47.4%.

  3. In September 2026, Fortnite lost estimated Share of Search among video game franchises worldwide, from 40.2% to 38.8%.

  4. In September 2026, Mario Kart lost estimated Share of Search among video game franchises worldwide, from 3.6% to 2.9%.

  5. Estimated monthly branded searches for EA Sports FC worldwide fell 15.9% over 12 measured months, from 78.4K to 65.9K in September 2026.

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