How popular isMario Kart in search?
In September 2026, there were an estimated 450K branded searches for Mario Kart worldwide which is down 18.2% over the last 12 months. Mario Kart holds 2.9% estimated Share of Search among video game franchises worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Pokémon47.4%
Fortnite38.8%The Legend of Zelda10.6%
Mario Kart2.9%EA Sports FC0.42%
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Which video game franchises compete with Mario Kart?
Share of Search by month for Pokémon, Fortnite, The Legend of Zelda, Mario Kart. The figures are in the table below the chart.
View monthly share of search table
| Month | Pokémon | Fortnite | The Legend of Zelda | Mario Kart | EA Sports FC |
|---|---|---|---|---|---|
| Oct 2025 | 44.5% | 44.5% | 6.4% | 4% | 0.57% |
| Nov 2025 | 36.3% | 54.2% | 5.8% | 3.3% | 0.38% |
| Dec 2025 | 36.3% | 54.2% | 5.2% | 4% | 0.38% |
| Jan 2026 | 40.2% | 49.1% | 6.4% | 3.6% | 0.63% |
| Feb 2026 | 49.9% | 40.8% | 5.7% | 3% | 0.62% |
| Mar 2026 | 50.2% | 41.1% | 5.4% | 3% | 0.35% |
| Apr 2026 | 49% | 40.1% | 6.8% | 3.6% | 0.51% |
| May 2026 | 53.4% | 35.7% | 7% | 3.2% | 0.67% |
| Jun 2026 | 48.7% | 39.8% | 7.7% | 2.9% | 0.91% |
| Jul 2026 | 48.1% | 39.3% | 7.2% | 4.3% | 1.1% |
| Aug 2026 | 49.1% | 40.2% | 6.4% | 3.6% | 0.76% |
| Sep 2026 | 47.4% | 38.8% | 10.6% | 2.9% | 0.42% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.4% | 7.5M | 0% | -1.7 points | |
| 2, held 2nd | 38.8% | 6.1M | 0% | -1.4 points | |
| 3, held 3rd | 10.6% | 1.7M | +71.8% | +4.2 points | |
| 4, held 4th | 2.9% | 450K | -18.2% | -0.8 points | |
| 5, held 5th | 0.42% | 65.9K | -42.9% | -0.3 points |
1.
47.4%
Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share -1.7 points.
2.
Fortnite38.8%
Held 2nd. 6.1M estimated branded searches, 0% vs prior month. Share -1.4 points.
10.6%
Held 3rd. 1.7M estimated branded searches, +71.8% vs prior month. Share +4.2 points.
2.9%
Held 4th. 450K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
0.42%
Held 5th. 65.9K estimated branded searches, -42.9% vs prior month. Share -0.3 points.
Compare search popularity between Mario Kart and its closest rivals
Every comparison with Mario Kart
4 comparisons
How has branded search demand for Mario Kart changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Mario Kart worldwide fell from 550K to 450K.
- Across the 12 months ending September 2026, Mario Kart’s estimated Share of Search among video game franchises worldwide decreased from 4% to 2.9%.
- Across the 12 months ending September 2026, Mario Kart’s estimated Share of Search among video game franchises worldwide peaked at 4.3% in July 2026 and was lowest at 2.9% in September 2026.
How did search popularity change for video game franchises worldwide in September 2026?
5 changes
In September 2026, The Legend of Zelda gained estimated Share of Search among video game franchises worldwide, from 6.4% to 10.6%.
In September 2026, Pokémon lost estimated Share of Search among video game franchises worldwide, from 49.1% to 47.4%.
In September 2026, Fortnite lost estimated Share of Search among video game franchises worldwide, from 40.2% to 38.8%.
In September 2026, Mario Kart lost estimated Share of Search among video game franchises worldwide, from 3.6% to 2.9%.
Estimated monthly branded searches for EA Sports FC worldwide fell 15.9% over 12 measured months, from 78.4K to 65.9K in September 2026.
How is Mario Kart measured?
Brandwave collects information about searches that people make online using Mario Kart’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- mario kart
Who owns Mario Kart?
Mario Kart is owned by Nintendo. Brandwave also tracks
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Is Mario Kart your brand?
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