Call of Duty vs Mario Kart:Which is more popular?
In September 2026, Call of Duty had more branded searches than Mario Kart among video game franchises worldwide. Call of Duty had about 1.8 million branded searches, while Mario Kart had 450,000. Call of Duty made up 3.4% of all video game franchise searches we track, and Mario Kart accounted for 0.83%. When we asked ChatGPT and Google AI Overviews about video game franchises, Call of Duty and Mario Kart each appeared in three of the five answers. Call of Duty and Mario Kart were each mentioned first in two of the four answers.
Who do people search for more?
Call of Duty, about 4 searches for every 1 for Mario Kart
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top video game franchises in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Call of Duty was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mario Kart was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Call of Duty and Mario Kart were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The Legend of Zelda4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Minecraft3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Call of Duty3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Grand Theft Auto3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mario Kart3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Resident Evil2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pokémon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fortnite1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
EA Sports FC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about video game franchises
5 answers
Asked ChatGPT
“Which video game franchise should I buy?”
Asked ChatGPT
“What are the best video game franchise brands?”
Asked ChatGPT
“What's the best video game franchise for family gaming?”
Searched Google, AI Overview
“video game franchises”
Searched Google, AI Overview
“best video games”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Call of Duty or Mario Kart more popular in search?
This chart shows how often people search Google for Call of Duty and Mario Kart by name. Each line represents a brand's share of searches for all nine video game franchises we track, month by month, from English-language searches worldwide.
Share of searches by month for Call of Duty, Mario Kart. The figures are in the table below the chart.
View monthly share of searches table
| Month | Minecraft | Resident Evil | Pokémon | Fortnite | Call of Duty | The Legend of Zelda | Grand Theft Auto | Mario Kart | EA Sports FC |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.8% | 3.5% | 14.2% | 14.2% | 5.2% | 2% | 1.6% | 1.3% | 0.18% |
| Nov 2025 | 54.1% | 3.3% | 13.3% | 19.9% | 4.9% | 2.1% | 1.2% | 1.2% | 0.14% |
| Dec 2025 | 58.5% | 2.9% | 11.8% | 17.6% | 5.3% | 1.7% | 0.87% | 1.3% | 0.12% |
| Jan 2026 | 61% | 3.7% | 12.3% | 15% | 3.7% | 2% | 1.1% | 1.1% | 0.19% |
| Feb 2026 | 56.5% | 5.1% | 17% | 13.9% | 3.4% | 1.9% | 1% | 1% | 0.21% |
| Mar 2026 | 55.4% | 7.5% | 16.6% | 13.6% | 3.3% | 1.8% | 0.67% | 1% | 0.12% |
| Apr 2026 | 55.4% | 5% | 16.7% | 13.6% | 4.1% | 2.3% | 1.5% | 1.2% | 0.17% |
| May 2026 | 57.9% | 4.3% | 17.4% | 11.6% | 4.3% | 2.3% | 1% | 1% | 0.22% |
| Jun 2026 | 59.7% | 4.4% | 14.7% | 12% | 4.4% | 2.3% | 1.3% | 0.88% | 0.27% |
| Jul 2026 | 59.5% | 4.4% | 14.6% | 12% | 4.4% | 2.2% | 1.3% | 1.3% | 0.34% |
| Aug 2026 | 56% | 4.1% | 16.8% | 13.8% | 4.1% | 2.2% | 1.5% | 1.2% | 0.26% |
| Sep 2026 | 46% | 20.5% | 13.8% | 11.3% | 3.4% | 3.1% | 1% | 0.83% | 0.12% |
How has the Call of Duty and Mario Kart comparison changed over the last 12 months?
3 findings
- Call of Duty was ahead of Mario Kart in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Call of Duty’s share of searches among video game franchises worldwide moved from 5.2% to 3.4%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
- Across the 12 months ending September 2026, Mario Kart’s share of searches among video game franchises worldwide moved from 1.3% to 0.83%, and its estimated monthly branded searches moved from 550K to 450K.
How did search popularity change for video game franchises worldwide in September 2026?
3 changes
In September 2026, Resident Evil overtook Pokémon and 2 others to rank 2nd among video game franchises worldwide, with 20.5% of the searches.
In September 2026, Call of Duty lost share of searches among video game franchises worldwide, from 4.1% to 3.4%.
Estimated monthly branded searches for Mario Kart worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Call of Duty’s and Mario Kart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Call of Duty
1 branded search term
- call of duty
Mario Kart
1 branded search term
- mario kart
Other head-to-heads among video game franchises
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