Brandwave

How popular isCall of Duty in search?

In September 2026, people searched for Call of Duty by name about 1.8 million times worldwide, an 18.3% decrease from the previous year. These searches made up 3.4% of all global video game franchise searches, placing Call of Duty fifth out of nine franchises. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Minecraft46%
  2. Resident Evil20.5%
  3. Pokémon13.8%
  4. Fortnite11.3%
  5. Call of Duty3.4%
  6. The Legend of Zelda3.1%
  7. Grand Theft Auto1%
  8. Mario Kart0.83%
  9. EA Sports FC0.12%
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Which video game franchises compete with Call of Duty?

Call of Duty against video game franchises worldwide, by month

Share of searches by month for Minecraft, Resident Evil, Pokémon, Fortnite, Call of Duty, The Legend of Zelda. The figures are in the table below the chart.

View monthly share of searches table
MonthMinecraftResident EvilPokémonFortniteCall of DutyThe Legend of ZeldaGrand Theft AutoMario KartEA Sports FC
Oct 202557.8%3.5%14.2%14.2%5.2%2%1.6%1.3%0.18%
Nov 202554.1%3.3%13.3%19.9%4.9%2.1%1.2%1.2%0.14%
Dec 202558.5%2.9%11.8%17.6%5.3%1.7%0.87%1.3%0.12%
Jan 202661%3.7%12.3%15%3.7%2%1.1%1.1%0.19%
Feb 202656.5%5.1%17%13.9%3.4%1.9%1%1%0.21%
Mar 202655.4%7.5%16.6%13.6%3.3%1.8%0.67%1%0.12%
Apr 202655.4%5%16.7%13.6%4.1%2.3%1.5%1.2%0.17%
May 202657.9%4.3%17.4%11.6%4.3%2.3%1%1%0.22%
Jun 202659.7%4.4%14.7%12%4.4%2.3%1.3%0.88%0.27%
Jul 202659.5%4.4%14.6%12%4.4%2.2%1.3%1.3%0.34%
Aug 202656%4.1%16.8%13.8%4.1%2.2%1.5%1.2%0.26%
Sep 202646%20.5%13.8%11.3%3.4%3.1%1%0.83%0.12%

  1. 1.Minecraft

    46%

    Held 1st. 24.9M estimated branded searches, 0% vs prior month. Share -10 points.

  2. 2.Resident Evil

    20.5%

    Moved from 5th to 2nd. 11.1M estimated branded searches, +506.6% vs prior month. Share +16.4 points.

  3. 3.Pokémon

    13.8%

    Moved from 2nd to 3rd. 7.5M estimated branded searches, 0% vs prior month. Share -3 points.

  4. 4.Fortnite

    11.3%

    Moved from 3rd to 4th. 6.1M estimated branded searches, 0% vs prior month. Share -2.5 points.

  5. 5.Call of Duty

    3.4%

    Moved from 4th to 5th. 1.8M estimated branded searches, 0% vs prior month. Share -0.7 points.

  6. 6.The Legend of Zelda

    3.1%

    Held 6th. 1.7M estimated branded searches, +71.8% vs prior month. Share +0.9 points.

  7. 7.Grand Theft Auto

    1%

    Held 7th. 550K estimated branded searches, -18.3% vs prior month. Share -0.5 points.

  8. 8.Mario Kart

    0.83%

    Held 8th. 450K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  9. 9.EA Sports FC

    0.12%

    Held 9th. 65.9K estimated branded searches, -42.9% vs prior month. Share -0.1 points.

Compare search popularity between Call of Duty and its closest rivals

Every comparison with Call of Duty

8 comparisons

How has branded search demand for Call of Duty changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Call of Duty worldwide fell from 2.2M to 1.8M.
  • Across the 12 months ending September 2026, Call of Duty’s share of searches among video game franchises worldwide decreased from 5.2% to 3.4%.
  • Across the 12 months ending September 2026, Call of Duty’s share of searches among video game franchises worldwide peaked at 5.3% in December 2025 and was lowest at 3.3% in March 2026.
  • Across the 12 months ending September 2026, Call of Duty fell from 4th to 5th among video game franchises worldwide.

How did search popularity change for video game franchises worldwide in September 2026?

6 changes

  1. In September 2026, Resident Evil overtook Pokémon and 2 others to rank 2nd among video game franchises worldwide, with 20.5% of the searches.

  2. In September 2026, The Legend of Zelda gained share of searches among video game franchises worldwide, from 2.2% to 3.1%.

  3. In September 2026, Minecraft lost share of searches among video game franchises worldwide, from 56% to 46%.

  4. In September 2026, Pokémon lost share of searches among video game franchises worldwide, from 16.8% to 13.8%.

  5. In September 2026, Fortnite lost share of searches among video game franchises worldwide, from 13.8% to 11.3%.

  6. In September 2026, Call of Duty lost share of searches among video game franchises worldwide, from 4.1% to 3.4%.

How are Call of Duty’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Call of Duty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • call of duty

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How the Brand Demand Index is measured

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