How popular isCall of Duty?
In September 2026, people searched for Call of Duty by name about 1.8 million times worldwide, an 18.3% decrease from the previous year. These searches made up 3.4% of all global video game franchise searches, placing Call of Duty fifth out of nine franchises. When we asked both ChatGPT and Google AI Overviews about video game franchises, Call of Duty appeared in three of the five answers and was the second most recommended of the nine.
Call of Duty is the fifth most searched of 9 competitors and the second most recommended in AI answers.
MinecraftShare of searches 46%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Resident EvilShare of searches 20.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
PokémonShare of searches 13.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
FortniteShare of searches 11.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
Call of DutyShare of searches 3.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top video game franchises in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Call of Duty was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Call of Duty is the second most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The Legend of Zelda4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Minecraft3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Call of Duty3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Grand Theft Auto3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mario Kart3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Resident Evil2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pokémon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fortnite1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
EA Sports FC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about video game franchises
5 answers
Asked ChatGPT
“Which video game franchise should I buy?”
Asked ChatGPT
“What are the best video game franchise brands?”
Asked ChatGPT
“What's the best video game franchise for family gaming?”
Searched Google, AI Overview
“video game franchises”
Searched Google, AI Overview
“best video games”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Which video game franchises compete with Call of Duty?
Share of searches by month for Minecraft, Resident Evil, Pokémon, Fortnite, Call of Duty, The Legend of Zelda. The figures are in the table below the chart.
View monthly share of searches table
| Month | Minecraft | Resident Evil | Pokémon | Fortnite | Call of Duty | The Legend of Zelda | Grand Theft Auto | Mario Kart | EA Sports FC |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.8% | 3.5% | 14.2% | 14.2% | 5.2% | 2% | 1.6% | 1.3% | 0.18% |
| Nov 2025 | 54.1% | 3.3% | 13.3% | 19.9% | 4.9% | 2.1% | 1.2% | 1.2% | 0.14% |
| Dec 2025 | 58.5% | 2.9% | 11.8% | 17.6% | 5.3% | 1.7% | 0.87% | 1.3% | 0.12% |
| Jan 2026 | 61% | 3.7% | 12.3% | 15% | 3.7% | 2% | 1.1% | 1.1% | 0.19% |
| Feb 2026 | 56.5% | 5.1% | 17% | 13.9% | 3.4% | 1.9% | 1% | 1% | 0.21% |
| Mar 2026 | 55.4% | 7.5% | 16.6% | 13.6% | 3.3% | 1.8% | 0.67% | 1% | 0.12% |
| Apr 2026 | 55.4% | 5% | 16.7% | 13.6% | 4.1% | 2.3% | 1.5% | 1.2% | 0.17% |
| May 2026 | 57.9% | 4.3% | 17.4% | 11.6% | 4.3% | 2.3% | 1% | 1% | 0.22% |
| Jun 2026 | 59.7% | 4.4% | 14.7% | 12% | 4.4% | 2.3% | 1.3% | 0.88% | 0.27% |
| Jul 2026 | 59.5% | 4.4% | 14.6% | 12% | 4.4% | 2.2% | 1.3% | 1.3% | 0.34% |
| Aug 2026 | 56% | 4.1% | 16.8% | 13.8% | 4.1% | 2.2% | 1.5% | 1.2% | 0.26% |
| Sep 2026 | 46% | 20.5% | 13.8% | 11.3% | 3.4% | 3.1% | 1% | 0.83% | 0.12% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46% | 24.9M | 0% | -10 points | |
| 2, moved from 5th to 2nd | 20.5% | 11.1M | +506.6% | +16.4 pointsmoved from 5th to 2nd | |
| 3, moved from 2nd to 3rd | 13.8% | 7.5M | 0% | -3 pointsmoved from 2nd to 3rd | |
| 4, moved from 3rd to 4th | 11.3% | 6.1M | 0% | -2.5 pointsmoved from 3rd to 4th | |
| 5, moved from 4th to 5th | 3.4% | 1.8M | 0% | -0.7 pointsmoved from 4th to 5th | |
| 6, held 6th | 3.1% | 1.7M | +71.8% | +0.9 points | |
| 7, held 7th | 1% | 550K | -18.3% | -0.5 points | |
| 8, held 8th | 0.83% | 450K | -18.2% | -0.4 points | |
| 9, held 9th | 0.12% | 65.9K | -42.9% | -0.1 points |
46%
Held 1st. 24.9M estimated branded searches, 0% vs prior month. Share -10 points.
20.5%
Moved from 5th to 2nd. 11.1M estimated branded searches, +506.6% vs prior month. Share +16.4 points.
3.
Pokémon13.8%
Moved from 2nd to 3rd. 7.5M estimated branded searches, 0% vs prior month. Share -3 points.
4.
Fortnite11.3%
Moved from 3rd to 4th. 6.1M estimated branded searches, 0% vs prior month. Share -2.5 points.
3.4%
Moved from 4th to 5th. 1.8M estimated branded searches, 0% vs prior month. Share -0.7 points.
3.1%
Held 6th. 1.7M estimated branded searches, +71.8% vs prior month. Share +0.9 points.
1%
Held 7th. 550K estimated branded searches, -18.3% vs prior month. Share -0.5 points.
0.83%
Held 8th. 450K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
0.12%
Held 9th. 65.9K estimated branded searches, -42.9% vs prior month. Share -0.1 points.
Compare popularity between Call of Duty and its closest rivals
Every comparison with Call of Duty
8 comparisons
How has branded search demand for Call of Duty changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Call of Duty worldwide fell from 2.2M to 1.8M.
- Across the 12 months ending September 2026, Call of Duty’s share of searches among video game franchises worldwide decreased from 5.2% to 3.4%.
- Across the 12 months ending September 2026, Call of Duty’s share of searches among video game franchises worldwide peaked at 5.3% in December 2025 and was lowest at 3.3% in March 2026.
- Across the 12 months ending September 2026, Call of Duty fell from 4th to 5th among video game franchises worldwide.
How did search popularity change for video game franchises worldwide in September 2026?
6 changes
In September 2026, Resident Evil overtook Pokémon and 2 others to rank 2nd among video game franchises worldwide, with 20.5% of the searches.
In September 2026, The Legend of Zelda gained share of searches among video game franchises worldwide, from 2.2% to 3.1%.
In September 2026, Minecraft lost share of searches among video game franchises worldwide, from 56% to 46%.
In September 2026, Pokémon lost share of searches among video game franchises worldwide, from 16.8% to 13.8%.
In September 2026, Fortnite lost share of searches among video game franchises worldwide, from 13.8% to 11.3%.
In September 2026, Call of Duty lost share of searches among video game franchises worldwide, from 4.1% to 3.4%.
How are Call of Duty’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Call of Duty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- call of duty
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Is Call of Duty your brand?
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