Brandwave

Mario Kart vs Minecraft:Which is more popular?

In September 2026, Minecraft had more branded searches than Mario Kart among video game franchises worldwide. Minecraft had about 24.9 million branded searches, while Mario Kart had 450,000. Minecraft made up 46% of all video game franchise searches we track, and Mario Kart accounted for 0.83%. When we asked ChatGPT and Google AI Overviews about video game franchises, Mario Kart and Minecraft each appeared in three of the five answers. Minecraft was mentioned before Mario Kart in two out of three answers that named either.

Among video game franchises worldwide in September 2026

Who do people search for more?

Minecraft, about 55 searches for every 1 for Mario Kart

Minecraft 24.9M searchesMario Kart 450K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Mario Kart in 3 of 5Minecraft in 3 of 5

Who does AI recommend more?

Minecraft, named ahead of Mario Kart in 2 of 3 answers

Minecraft first in 2Mario Kart first in 1

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Top video game franchises in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mario Kart was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Minecraft was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Minecraft was listed before Mario Kart in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pokémon1st
  2. Call of Duty2nd
  3. The Legend of Zelda3rd
  4. Minecraft4th
  5. Mario Kart5th
  6. Grand Theft Auto6th
  7. Resident Evil7th
  8. Fortnite8th
  9. EA Sports FC–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Legend of Zelda4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Minecraft3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Call of Duty3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grand Theft Auto3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mario Kart3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Resident Evil2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pokémon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fortnite1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • EA Sports FC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about video game franchises

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Mario Kart or Minecraft more popular in search?

This chart shows how often people search Google for Mario Kart and Minecraft by name. Each line represents a brand's share of searches for all nine video game franchises we track, month by month, from English-language searches worldwide.

Mario Kart and Minecraft among video game franchises worldwide, by month

Share of searches by month for Minecraft, Mario Kart. The figures are in the table below the chart.

View monthly share of searches table
MonthMinecraftResident EvilPokémonFortniteCall of DutyThe Legend of ZeldaGrand Theft AutoMario KartEA Sports FC
Oct 202557.8%3.5%14.2%14.2%5.2%2%1.6%1.3%0.18%
Nov 202554.1%3.3%13.3%19.9%4.9%2.1%1.2%1.2%0.14%
Dec 202558.5%2.9%11.8%17.6%5.3%1.7%0.87%1.3%0.12%
Jan 202661%3.7%12.3%15%3.7%2%1.1%1.1%0.19%
Feb 202656.5%5.1%17%13.9%3.4%1.9%1%1%0.21%
Mar 202655.4%7.5%16.6%13.6%3.3%1.8%0.67%1%0.12%
Apr 202655.4%5%16.7%13.6%4.1%2.3%1.5%1.2%0.17%
May 202657.9%4.3%17.4%11.6%4.3%2.3%1%1%0.22%
Jun 202659.7%4.4%14.7%12%4.4%2.3%1.3%0.88%0.27%
Jul 202659.5%4.4%14.6%12%4.4%2.2%1.3%1.3%0.34%
Aug 202656%4.1%16.8%13.8%4.1%2.2%1.5%1.2%0.26%
Sep 202646%20.5%13.8%11.3%3.4%3.1%1%0.83%0.12%

How has the Mario Kart and Minecraft comparison changed over the last 12 months?

3 findings
  • Minecraft was ahead of Mario Kart in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Mario Kart’s share of searches among video game franchises worldwide moved from 1.3% to 0.83%, and its estimated monthly branded searches moved from 550K to 450K.
  • Across the 12 months ending September 2026, Minecraft’s share of searches among video game franchises worldwide moved from 57.8% to 46%, and its estimated monthly branded searches held steady at 24.9M.

How did search popularity change for video game franchises worldwide in September 2026?

2 changes
  1. In September 2026, Minecraft lost share of searches among video game franchises worldwide, from 56% to 46%.

  2. Estimated monthly branded searches for Mario Kart worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mario Kart’s and Minecraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mario Kart

1 branded search term

  • mario kart

Minecraft

1 branded search term

  • minecraft

How the Brand Demand Index is measured

Other head-to-heads among video game franchises

Creator with pink hair and a pink jacket

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