Fortnite vs The Legend of Zelda:Which is searched more?
In September 2026, Fortnite had more branded searches than The Legend of Zelda among video game franchises worldwide. Fortnite was estimated to have 6.1M branded searches compared to The Legend of Zelda’s 1.7M, and held a 38.8% Share of Search versus The Legend of Zelda’s 10.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fortnite or The Legend of Zelda?
Compare the video game franchises people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fortnite, The Legend of Zelda. The figures are in the table below the chart.
View monthly share of search table
| Month | Pokémon | Fortnite | The Legend of Zelda | Mario Kart | EA Sports FC |
|---|---|---|---|---|---|
| Oct 2025 | 44.5% | 44.5% | 6.4% | 4% | 0.57% |
| Nov 2025 | 36.3% | 54.2% | 5.8% | 3.3% | 0.38% |
| Dec 2025 | 36.3% | 54.2% | 5.2% | 4% | 0.38% |
| Jan 2026 | 40.2% | 49.1% | 6.4% | 3.6% | 0.63% |
| Feb 2026 | 49.9% | 40.8% | 5.7% | 3% | 0.62% |
| Mar 2026 | 50.2% | 41.1% | 5.4% | 3% | 0.35% |
| Apr 2026 | 49% | 40.1% | 6.8% | 3.6% | 0.51% |
| May 2026 | 53.4% | 35.7% | 7% | 3.2% | 0.67% |
| Jun 2026 | 48.7% | 39.8% | 7.7% | 2.9% | 0.91% |
| Jul 2026 | 48.1% | 39.3% | 7.2% | 4.3% | 1.1% |
| Aug 2026 | 49.1% | 40.2% | 6.4% | 3.6% | 0.76% |
| Sep 2026 | 47.4% | 38.8% | 10.6% | 2.9% | 0.42% |
How has the Fortnite and The Legend of Zelda comparison changed over the last 12 months?
3 findings
- Fortnite was ahead of The Legend of Zelda in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fortnite’s estimated Share of Search among video game franchises worldwide moved from 44.5% to 38.8%, and its estimated monthly branded searches held steady at 6.1M.
- Across the 12 months ending September 2026, The Legend of Zelda’s estimated Share of Search among video game franchises worldwide moved from 6.4% to 10.6%, and its estimated monthly branded searches moved from 874K to 1.7M.
How did search popularity change for video game franchises worldwide in September 2026?
2 changes
In September 2026, The Legend of Zelda gained estimated Share of Search among video game franchises worldwide, from 6.4% to 10.6%.
In September 2026, Fortnite lost estimated Share of Search among video game franchises worldwide, from 40.2% to 38.8%.
Other head-to-heads among video game franchises
How each brand is measured
Brandwave collects information about searches that people make online using Fortnite’s and The Legend of Zelda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fortnite
1 branded search term
- fortnite
The Legend of Zelda
3 branded search terms
- the legend of zelda
- thelegendofzelda
- zelda
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.