How popular isNintendo Switch in search?
In August 2026, there were an estimated 7.4M branded searches for Nintendo Switch worldwide which is down 18.2% over the last 11 months. Nintendo Switch holds 36.4% estimated Share of Search among gaming platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Xbox36.6%
Nintendo Switch36.4%
PlayStation24.5%
Steam1.8%
GOG0.66%
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Which gaming platforms compete with Nintendo Switch?
Share of Search by month for Xbox, Nintendo Switch, PlayStation. The figures are in the table below the chart.
View monthly share of search table
| Month | Xbox | Nintendo Switch | PlayStation | Steam | GOG |
|---|---|---|---|---|---|
| Oct 2025 | 34.1% | 41.4% | 22.8% | 0.92% | 0.75% |
| Nov 2025 | 32.5% | 44.3% | 21.7% | 0.87% | 0.59% |
| Dec 2025 | 29.2% | 45.1% | 23.9% | 1.2% | 0.64% |
| Jan 2026 | 33.4% | 42.2% | 22.3% | 1.3% | 0.74% |
| Feb 2026 | 33.3% | 37.2% | 27.2% | 1.3% | 0.9% |
| Mar 2026 | 29.7% | 44.1% | 24.2% | 1.2% | 0.8% |
| Apr 2026 | 30.9% | 42.2% | 25.2% | 1% | 0.68% |
| May 2026 | 29.7% | 44.1% | 24.3% | 1.2% | 0.66% |
| Jun 2026 | 31.2% | 45.1% | 20.8% | 2.3% | 0.56% |
| Jul 2026 | 33.7% | 34.9% | 27.6% | 3% | 0.74% |
| Aug 2026 | 36.6% | 36.4% | 24.5% | 1.8% | 0.66% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 36.6% | 7.5M | 0% | +2.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 36.4% | 7.4M | -3.9% | +1.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 24.5% | 5M | -18.3% | -3.1 points | |
| 4, held 4th | 1.8% | 368K | -45.3% | -1.2 points | |
| 5, held 5th | 0.66% | 135K | -18.2% | -0.1 points |
1.
Xbox36.6%
Moved from 2nd to 1st. 7.5M estimated branded searches, 0% vs prior month. Share +2.9 points.
36.4%
Moved from 1st to 2nd. 7.4M estimated branded searches, -3.9% vs prior month. Share +1.5 points.
24.5%
Held 3rd. 5M estimated branded searches, -18.3% vs prior month. Share -3.1 points.
4.
Steam1.8%
Held 4th. 368K estimated branded searches, -45.3% vs prior month. Share -1.2 points.
5.
GOG0.66%
Held 5th. 135K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare search popularity between Nintendo Switch and its closest rivals
Every comparison with Nintendo Switch
10 comparisons
How has branded search demand for Nintendo Switch changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Nintendo Switch worldwide fell from 9.1M to 7.4M.
- Across the 11 months ending August 2026, Nintendo Switch’s estimated Share of Search among gaming platforms worldwide decreased from 41.4% to 36.4%.
- Across the 11 months ending August 2026, Nintendo Switch’s estimated Share of Search among gaming platforms worldwide peaked at 45.1% in June 2026 and was lowest at 34.9% in July 2026.
- Across the 11 months ending August 2026, Nintendo Switch fell from 1st to 2nd among gaming platforms worldwide.
How did search popularity change for gaming platforms worldwide in August 2026?
5 changes
In August 2026, Xbox overtook Nintendo Switch to take the highest estimated Share of Search among gaming platforms worldwide, at 36.6%.
In August 2026, Nintendo Switch gained estimated Share of Search among gaming platforms worldwide, from 34.9% to 36.4%.
In August 2026, PlayStation lost estimated Share of Search among gaming platforms worldwide, from 27.6% to 24.5%.
In August 2026, Steam lost estimated Share of Search among gaming platforms worldwide, from 3% to 1.8%.
Estimated monthly branded searches for GOG worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
Where does Nintendo Switch compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Video game consoles | 2nd of 6 | 33.3% | Show ranking |
| Gaming platforms | 2nd of 5 | 36.4% | Shown above |
| Gaming console brands | 2nd of 5 | 36.9% | Show ranking |
How is Nintendo Switch measured?
Brandwave collects information about searches that people make online using Nintendo Switch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- nintendo switch
- switch 2
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