How popular isXbox in search?

In August 2026, there were an estimated 7.5M branded searches for Xbox worldwide which held steady over the last 11 months. Xbox holds 42.4% estimated Share of Search among video game consoles worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which video game consoles compete with Xbox?

Xbox against video game consoles worldwide, by month

Month	Xbox	PlayStation	Nintendo Switch	Steam Deck	Meta Quest	Atari
Oct 2025	39.8%	26.6%	21.8%	9.7%	2%	0.14%
Nov 2025	37.8%	25.3%	20.7%	13.9%	2.3%	0.11%
Dec 2025	35.6%	29.1%	19.5%	13%	2.6%	0.13%
Jan 2026	40.3%	27%	18.1%	12.1%	2.4%	0.15%
Feb 2026	38.2%	31.2%	17.1%	11.4%	1.9%	0.14%
Mar 2026	33.5%	27.4%	27.4%	10%	1.6%	0.12%
Apr 2026	36.8%	30.1%	20.2%	11%	1.8%	0.13%
May 2026	34.4%	28.1%	23%	12.6%	1.7%	0.12%
Jun 2026	41.7%	27.9%	18.7%	10.2%	1.4%	0.12%
Jul 2026	41.2%	33.7%	15.1%	8.3%	1.7%	0.12%
Aug 2026	42.4%	28.3%	19%	8.5%	1.7%	0.15%
Sep 2026	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Xbox Microsoft	42.4%	7.5M	0%	+1.2 points
2, held 2nd	PlayStation Sony	28.3%	5M	-18.3%	-5.4 points
3, held 3rd	Nintendo Switch	19%	3.4M	+22.3%	+3.9 points
4, held 4th	Steam Deck	8.5%	1.5M	0%	+0.2 points
5, held 5th	Meta Quest Meta	1.7%	301K	0%	0 points
6, held 6th	Atari	0.15%	27.1K	+22.1%	0 points

1.Xbox
42.4%
Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share +1.2 points.
2.PlayStation
28.3%
Held 2nd. 5M estimated branded searches, -18.3% vs prior month. Share -5.4 points.
3.Nintendo Switch
19%
Held 3rd. 3.4M estimated branded searches, +22.3% vs prior month. Share +3.9 points.
4.Steam Deck
8.5%
Held 4th. 1.5M estimated branded searches, 0% vs prior month. Share +0.2 points.
5.Meta Quest
1.7%
Held 5th. 301K estimated branded searches, 0% vs prior month. Share 0 points.
6.Atari
0.15%
Held 6th. 27.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

Compare search popularity between Xbox and its closest rivals

How has branded search demand for Xbox changed worldwide over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Xbox worldwide held steady at 7.5M.
Across the 11 months ending August 2026, Xbox’s estimated Share of Search among video game consoles worldwide increased from 39.8% to 42.4%.
Across the 11 months ending August 2026, Xbox’s estimated Share of Search among video game consoles worldwide peaked at 42.4% in August 2026 and was lowest at 33.5% in March 2026.

How did search popularity change for video game consoles worldwide in August 2026?

5 changes

In August 2026, Nintendo Switch gained estimated Share of Search among video game consoles worldwide, from 15.1% to 19%.
In August 2026, Xbox gained estimated Share of Search among video game consoles worldwide, from 41.2% to 42.4%.
In August 2026, PlayStation lost estimated Share of Search among video game consoles worldwide, from 33.7% to 28.3%.
Estimated monthly branded searches for Meta Quest worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.
Estimated monthly branded searches for Steam Deck worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

Where does Xbox compete?

Xbox is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Video game consoles	1st of 6	42.4%	Shown above
Gaming platforms	1st of 5	45.8%	Show ranking
Gaming console brands	1st of 5	46.5%	Show ranking

How is Xbox measured?

Brandwave collects information about searches that people make online using Xbox’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term